postmates.com

postmates.com

Last updated: April 2026
Strength 70/100
Monthly SEO Clicks ?
2.1M
vs prev month: 3.5%
Organic Keywords ?
3.9M
vs prev month: 5.8%
SEO Traffic Value ?
$11.0M
vs prev month: 0.2%
Avg. Position ?
31.5
vs prev month: 9.2%
Performance Over Time
Historical organic search data
Current Snapshot
Latest month vs previous
Page 1 Rankings
572.5K
Keywords on first page of results
Almost Page 1
604.0K
Positions 11–20, opportunity zone
Gained Clicks MTD
101.8K
Keywords with increased clicks
Lost Clicks MTD
413.1K
Keywords with decreased clicks
Domain Strength 70/100
Good domain authority
Keyword Movement
Ranking changes this month
Gained Ranks
1.3M
Keywords moved up
Lost Ranks
1.3M
Keywords moved down
Newly Ranked
908.0K
Entered top 100
Quick Wins
604.0K
Near page 1
Recently Entered Top 10
places that deliver near me
150.0K/mo
#5 20
delivery restaurants near me
86.3K/mo
#5 14
flower delivery chicago proflowers
96.3K/mo
#6
portos
90.6K/mo
#9
Top Performing Keywords
Highest value organic rankings
3.9M total
Keyword Rank Volume Clicks Difficulty CPC Change
postmates
https://postmates.com/
#1 321.0K 52.6K 18 Easy
food delivery near me
https://postmates.com/city/sacramento-ca
#9 1.8M 34.6K 73 Hard $2.77 1
fast food near me
https://postmates.com/city/allen-tx
#13 1.9M 25.2K 45 Medium $1.93 4
delivery near me
https://postmates.com/near-me
#60 2.2M 6.7K 90 Hard $6.12 22
panera bread near me
https://postmates.com/store/panera-3107-gammon-lanes/NP0VnbNBQDixT1aP9eXJ2Q
#14 491.0K 6.2K 3 Easy
places that deliver near me
https://postmates.com/city/johnson-city-tn
#5 150.0K 5.2K 75 Hard $1.55 20
restaurant depot
https://postmates.com/brand-city/los-angeles-ca/restaurant-depot
#16 362.0K 4.0K 5 Easy $1.20 56
little caesars near me
https://postmates.com/brand-city/edgewater-co/little-caesars
#27 549.0K 3.7K 13 Easy
Keyword Ranking Distribution
Where your keywords sit in search results
572.5K
Page 1
604.0K
Almost Page 1
3.3M
Past Page 1
908.0K
Newly Ranked
226.4K
Just Made It
155.6K
Just Fell Off
Paid Search Overview
Paid search activity and budget trends
Keyword Opportunities
High-value keywords close to page 1
fast food near me
CPC: $1.93  ·  Vol: 1.9M
13
4 since last month
panera bread near me
CPC: $0.00  ·  Vol: 491.0K
14
restaurant depot
CPC: $1.20  ·  Vol: 362.0K
16
56 since last month
jets pizza
CPC: $0.48  ·  Vol: 115.0K
11
chilis menu
CPC: $0.24  ·  Vol: 61.1K
14
Quick Win Tip
604.0K keywords are ranking in positions 11–20. A small improvement in content quality or backlinks could push these to page 1 and significantly increase traffic.
At-Risk Keywords
Rankings that recently declined
fast food near me
Vol: 1.9M/mo
Now 13
4 positions lost
mod pizza
Vol: 171.0K/mo
Now 34
24 positions lost
sushi delivery near me
Vol: 105.0K/mo
Now 24
20 positions lost
tiff's treats
Vol: 50.3K/mo
Now 13
5 positions lost
pizza hut menu
Vol: 43.1K/mo
Now 14
6 positions lost
Attention Needed
155.6K keywords have recently dropped out of the top 100. Review content freshness and technical SEO for these pages.
Competitor Analysis
Historical comparison with top competing domains
SEO Clicks 2.1M
Keywords 3.9M
SEO Value $11.0M
Avg. Position 31.5
SEO Clicks 8.8M
Keywords 7.8M
SEO Value $23.7M
Avg. Position 33.4
SEO Clicks 11.9M
Keywords 9.8M
SEO Value $33.3M
Avg. Position 35.4

Overview

postmates.com is the official website of Postmates Inc., an American on-demand delivery service that enables consumers to order food, groceries, alcohol, and other retail goods for delivery directly to their door. The platform connects customers with a wide network of local restaurants, convenience stores, supermarkets, and retailers across the United States. Since its acquisition by Uber Technologies in December 2020, postmates.com continues to operate as a distinct consumer-facing app and web experience, running in parallel with the Uber Eats platform while sharing the same underlying delivery infrastructure.

History and Background

Postmates was founded on May 1, 2011, in San Francisco, California, by Bastian Lehmann, Sam Street, and Sean Plaice. The company launched with a mission to enable anyone to have anything delivered on-demand, positioning itself as one of the earliest and most ambitious players in the gig-economy delivery space. Over the following years, Postmates expanded steadily, eventually building a network of over 600,000 merchants operating across 4,200 cities throughout the United States.

On July 6, 2020, Uber Technologies announced a definitive agreement to acquire Postmates in an all-stock transaction valued at approximately $2.65 billion. Uber issued around 84 million shares of common stock for 100% of Postmates' fully diluted equity. The transaction closed on December 1, 2020, making Postmates a wholly-owned subsidiary of Uber. Following the merger, Postmates retained its separate consumer-facing brand and app, while its courier network and order fulfillment systems were integrated into the Uber Eats infrastructure.

Products and Services

postmates.com and its corresponding mobile apps serve as the gateway to a broad range of on-demand delivery options. Users can place orders across multiple categories, and the platform supports both immediate and future delivery. Key features include:

  • Restaurant delivery — Access to national chains and local favorites, with dish customization options and special delivery instructions.
  • Grocery delivery — Fresh produce, pantry staples, and everyday essentials from local and national supermarkets.
  • Alcohol delivery — Beer, wine, and spirits from participating retailers where legally available.
  • Retail and convenience items — Everyday goods and personal care products from convenience stores and local shops.
  • Scheduled delivery — Orders can be arranged up to one week in advance, useful for planned meals or events.
  • Real-time order tracking — Live map updates showing courier location from pickup to drop-off.
  • Contactless delivery — Option to have orders left at the door without direct handoff.
  • Pickup — Users can choose to collect orders themselves from participating merchants.

Target Audience

postmates.com primarily serves urban and suburban consumers across the United States. The platform's core demographic is adults aged 18 to 35, including working professionals, college students, and time-pressed households that value on-demand convenience. Usage spikes during evenings, weekends, and around major sporting events and holidays. Postmates has historically maintained its strongest user base in Western U.S. cities, particularly Los Angeles, San Francisco, and other Southwestern metropolitan areas, though it serves markets across the entire country. Beyond individual consumers, the platform also caters to merchants, including small and medium-sized restaurants, local retailers, and national chains seeking access to a delivery customer base.

Traffic and Popularity

postmates.com attracts a substantial and largely loyal audience in the United States. According to Statista, citing SimilarWeb data, the site recorded approximately 2.7 million visits in January 2024. Semrush data from October 2024 reported around 1.59 million visits that month, with an average session duration exceeding nine minutes, indicating highly engaged users. The platform's audience is overwhelmingly concentrated in the United States, with smaller shares from Canada and China. Roughly 54% of web traffic arrives via direct navigation, and approximately 25% comes from Google search, reflecting a strong base of returning users familiar with the brand.

Across its app and web platforms, postmates.com has been cited as serving approximately 9.3 million monthly active users who collectively place around five million orders per month. At the time of its Uber acquisition, Postmates reported over 10 million registered customers and was active in more than 4,200 U.S. cities.

Ownership and Company

Postmates Inc. is a wholly-owned subsidiary of Uber Technologies, Inc. (NYSE: UBER), one of the world's largest mobility and on-demand delivery corporations. Uber completed its acquisition of Postmates in December 2020 for approximately $2.65 billion in Uber stock. The company is headquartered in San Francisco, California. While Postmates now operates under Uber's corporate umbrella, it continues to maintain its own brand identity, domain, and mobile applications. Postmates' co-founder and former CEO Bastian Lehmann led the company from its founding through its growth period and acquisition.

Monetization

postmates.com generates revenue through several complementary streams that monetize both sides of its delivery marketplace:

  • Delivery and service fees — Customers pay a delivery fee and a service fee per order, which vary based on distance, demand levels, and order total.
  • Merchant commissions — Restaurants and retailers pay a percentage of each order as a platform commission. Postmates offers a tiered structure with plans at 15%, 25%, and 30%, with higher tiers unlocking greater visibility and promotional support within the app.
  • Sponsored listings — Merchants can pay for elevated placement in search results and on the app home screen, increasing their exposure to nearby customers.
  • Subscription membership — Postmates previously offered Postmates Unlimited at $9.99 per month or $99.99 per year, providing zero delivery fees and discounts on qualifying orders. This program has transitioned to Uber One, Uber's unified cross-platform membership, which extends the same benefits across Postmates, Uber Eats, and Uber rides.

Trust and Safety

As a subsidiary of publicly listed Uber Technologies, postmates.com operates under established corporate governance, privacy policies, and consumer protections aligned with U.S. regulations, including California's Consumer Privacy Act (CCPA). The platform uses standard SSL encryption for all transactions, and its legal documentation is linked to Uber's broader terms of service and privacy framework.

Consumer reviews of Postmates are mixed across major third-party platforms. On Trustpilot, postmates.com holds a score of approximately 3.0 out of 5 based on over 5,000 reviews. Positive feedback consistently highlights the app's ease of use, wide restaurant selection, and handling of refunds when orders are incorrect. Recurring complaints focus on high cumulative fees at checkout, order cancellations close to expected delivery times, inconsistent food quality dependent on courier handling, and difficulty reaching customer support for complex disputes.

Despite mixed consumer sentiment on some platforms, postmates.com is a legitimate, established service backed by a major publicly traded corporation. There are no indications of fraudulent activity or malicious intent. Users are advised to review all applicable fees before completing a purchase and to use the platform's official help channels at Uber's support portal for dispute resolution.

Notable Facts

  • Postmates was among the earliest pioneers of on-demand delivery in the United States, establishing the "get anything delivered" model before many of its current competitors entered the market.
  • Despite full acquisition by Uber in December 2020, postmates.com continues to operate as a separate consumer brand with its own domain, app, and identity distinct from Uber Eats.
  • Postmates built particularly strong brand recognition in Los Angeles and the broader U.S. Southwest, a strategic asset that Uber explicitly cited as a key motivation for pursuing the acquisition.
  • At the time of the Uber deal, Postmates had relationships with over 600,000 merchants and was serving customers in more than 4,200 U.S. cities.
  • The combined U.S. delivery market share of Uber Eats and Postmates following the 2020 merger was estimated at approximately 35%, making them collectively the second-largest food delivery presence in the country behind DoorDash.

Overview

postmates.com is the official website of Postmates Inc., an American on-demand delivery service that enables consumers to order food, groceries, alcohol, and other retail goods for delivery directly to their door. The platform connects customers with a wide network of local restaurants, convenience stores, supermarkets, and retailers across the United States. Since its acquisition by Uber Technologies in December 2020, postmates.com continues to operate as a distinct consumer-facing app and web experience, running in parallel with the Uber Eats platform while sharing the same underlying delivery infrastructure.

History and Background

Postmates was founded on May 1, 2011, in San Francisco, California, by Bastian Lehmann, Sam Street, and Sean Plaice. The company launched with a mission to enable anyone to have anything delivered on-demand, positioning itself as one of the earliest and most ambitious players in the gig-economy delivery space. Over the following years, Postmates expanded steadily, eventually building a network of over 600,000 merchants operating across 4,200 cities throughout the United States.

On July 6, 2020, Uber Technologies announced a definitive agreement to acquire Postmates in an all-stock transaction valued at approximately $2.65 billion. Uber issued around 84 million shares of common stock for 100% of Postmates' fully diluted equity. The transaction closed on December 1, 2020, making Postmates a wholly-owned subsidiary of Uber. Following the merger, Postmates retained its separate consumer-facing brand and app, while its courier network and order fulfillment systems were integrated into the Uber Eats infrastructure.

Products and Services

postmates.com and its corresponding mobile apps serve as the gateway to a broad range of on-demand delivery options. Users can place orders across multiple categories, and the platform supports both immediate and future delivery. Key features include:

  • Restaurant delivery — Access to national chains and local favorites, with dish customization options and special delivery instructions.
  • Grocery delivery — Fresh produce, pantry staples, and everyday essentials from local and national supermarkets.
  • Alcohol delivery — Beer, wine, and spirits from participating retailers where legally available.
  • Retail and convenience items — Everyday goods and personal care products from convenience stores and local shops.
  • Scheduled delivery — Orders can be arranged up to one week in advance, useful for planned meals or events.
  • Real-time order tracking — Live map updates showing courier location from pickup to drop-off.
  • Contactless delivery — Option to have orders left at the door without direct handoff.
  • Pickup — Users can choose to collect orders themselves from participating merchants.

Target Audience

postmates.com primarily serves urban and suburban consumers across the United States. The platform's core demographic is adults aged 18 to 35, including working professionals, college students, and time-pressed households that value on-demand convenience. Usage spikes during evenings, weekends, and around major sporting events and holidays. Postmates has historically maintained its strongest user base in Western U.S. cities, particularly Los Angeles, San Francisco, and other Southwestern metropolitan areas, though it serves markets across the entire country. Beyond individual consumers, the platform also caters to merchants, including small and medium-sized restaurants, local retailers, and national chains seeking access to a delivery customer base.

Traffic and Popularity

postmates.com attracts a substantial and largely loyal audience in the United States. According to Statista, citing SimilarWeb data, the site recorded approximately 2.7 million visits in January 2024. Semrush data from October 2024 reported around 1.59 million visits that month, with an average session duration exceeding nine minutes, indicating highly engaged users. The platform's audience is overwhelmingly concentrated in the United States, with smaller shares from Canada and China. Roughly 54% of web traffic arrives via direct navigation, and approximately 25% comes from Google search, reflecting a strong base of returning users familiar with the brand.

Across its app and web platforms, postmates.com has been cited as serving approximately 9.3 million monthly active users who collectively place around five million orders per month. At the time of its Uber acquisition, Postmates reported over 10 million registered customers and was active in more than 4,200 U.S. cities.

Ownership and Company

Postmates Inc. is a wholly-owned subsidiary of Uber Technologies, Inc. (NYSE: UBER), one of the world's largest mobility and on-demand delivery corporations. Uber completed its acquisition of Postmates in December 2020 for approximately $2.65 billion in Uber stock. The company is headquartered in San Francisco, California. While Postmates now operates under Uber's corporate umbrella, it continues to maintain its own brand identity, domain, and mobile applications. Postmates' co-founder and former CEO Bastian Lehmann led the company from its founding through its growth period and acquisition.

Monetization

postmates.com generates revenue through several complementary streams that monetize both sides of its delivery marketplace:

  • Delivery and service fees — Customers pay a delivery fee and a service fee per order, which vary based on distance, demand levels, and order total.
  • Merchant commissions — Restaurants and retailers pay a percentage of each order as a platform commission. Postmates offers a tiered structure with plans at 15%, 25%, and 30%, with higher tiers unlocking greater visibility and promotional support within the app.
  • Sponsored listings — Merchants can pay for elevated placement in search results and on the app home screen, increasing their exposure to nearby customers.
  • Subscription membership — Postmates previously offered Postmates Unlimited at $9.99 per month or $99.99 per year, providing zero delivery fees and discounts on qualifying orders. This program has transitioned to Uber One, Uber's unified cross-platform membership, which extends the same benefits across Postmates, Uber Eats, and Uber rides.

Trust and Safety

As a subsidiary of publicly listed Uber Technologies, postmates.com operates under established corporate governance, privacy policies, and consumer protections aligned with U.S. regulations, including California's Consumer Privacy Act (CCPA). The platform uses standard SSL encryption for all transactions, and its legal documentation is linked to Uber's broader terms of service and privacy framework.

Consumer reviews of Postmates are mixed across major third-party platforms. On Trustpilot, postmates.com holds a score of approximately 3.0 out of 5 based on over 5,000 reviews. Positive feedback consistently highlights the app's ease of use, wide restaurant selection, and handling of refunds when orders are incorrect. Recurring complaints focus on high cumulative fees at checkout, order cancellations close to expected delivery times, inconsistent food quality dependent on courier handling, and difficulty reaching customer support for complex disputes.

Despite mixed consumer sentiment on some platforms, postmates.com is a legitimate, established service backed by a major publicly traded corporation. There are no indications of fraudulent activity or malicious intent. Users are advised to review all applicable fees before completing a purchase and to use the platform's official help channels at Uber's support portal for dispute resolution.

Notable Facts

  • Postmates was among the earliest pioneers of on-demand delivery in the United States, establishing the "get anything delivered" model before many of its current competitors entered the market.
  • Despite full acquisition by Uber in December 2020, postmates.com continues to operate as a separate consumer brand with its own domain, app, and identity distinct from Uber Eats.
  • Postmates built particularly strong brand recognition in Los Angeles and the broader U.S. Southwest, a strategic asset that Uber explicitly cited as a key motivation for pursuing the acquisition.
  • At the time of the Uber deal, Postmates had relationships with over 600,000 merchants and was serving customers in more than 4,200 U.S. cities.
  • The combined U.S. delivery market share of Uber Eats and Postmates following the 2020 merger was estimated at approximately 35%, making them collectively the second-largest food delivery presence in the country behind DoorDash.