doordash.com

doordash.com

Last updated: April 2026
Strength 75/100
Monthly SEO Clicks ?
11.9M
vs prev month: 29.1%
Organic Keywords ?
9.8M
vs prev month: 6.8%
SEO Traffic Value ?
$33.3M
vs prev month: 0.5%
Avg. Position ?
35.4
vs prev month: 6.8%
Performance Over Time
Historical organic search data
Current Snapshot
Latest month vs previous
Page 1 Rankings
1.6M
Keywords on first page of results
Almost Page 1
1.1M
Positions 11–20, opportunity zone
Gained Clicks MTD
265.7K
Keywords with increased clicks
Lost Clicks MTD
1.6M
Keywords with decreased clicks
Domain Strength 75/100
Very strong domain authority
Keyword Movement
Ranking changes this month
Gained Ranks
3.1M
Keywords moved up
Lost Ranks
3.1M
Keywords moved down
Newly Ranked
1.9M
Entered top 100
Quick Wins
1.1M
Near page 1
Recently Entered Top 10
teriyaki near me
85.4K/mo
#1
delivery
78.2K/mo
#1
pad thai near me
60.1K/mo
#1
convenience store near me
229.0K/mo
#4 47
Top Performing Keywords
Highest value organic rankings
9.8M total
Keyword Rank Volume Clicks Difficulty CPC Change
food near me
https://www.doordash.com/restaurants-near-me/
#1 14.9M 2.4M 44 Medium $2.06
chinese food near me
https://www.doordash.com/cuisine/chinese-near-me/
#1 3.7M 600.0K 54 Medium $2.87 4
doordash
https://www.doordash.com/
#1 2.5M 413.0K 5 Easy $0.37
food delivery near me
https://www.doordash.com/
#2 1.8M 149.0K 73 Hard $2.77
pho near me
https://www.doordash.com/dish/pho-near-me/
#1 718.0K 118.0K 52 Medium $5.15
door dash
https://www.doordash.com/
#1 544.0K 89.2K 9 Easy $0.69
fast food near me
https://www.doordash.com/cuisine/fast-food-near-me/
#4 1.9M 79.1K 45 Medium $1.93 1
food places near me
https://www.doordash.com/restaurants-near-me/
#1 453.0K 74.3K 61 Medium $2.02 3
Keyword Ranking Distribution
Where your keywords sit in search results
1.6M
Page 1
1.1M
Almost Page 1
7.9M
Past Page 1
1.9M
Newly Ranked
469.0K
Just Made It
315.6K
Just Fell Off
Paid Search Overview
Paid search activity and budget trends
Keyword Opportunities
High-value keywords close to page 1
dominos near me
CPC: $0.30  ·  Vol: 2.4M
14
taco bell menu
CPC: $0.03  ·  Vol: 501.0K
11
burger king near me
CPC: $0.00  ·  Vol: 595.0K
14
restaurant depot
CPC: $1.20  ·  Vol: 362.0K
13
27 since last month
insomnia cookies
CPC: $0.35  ·  Vol: 202.0K
12
15 since last month
Quick Win Tip
1.1M keywords are ranking in positions 11–20. A small improvement in content quality or backlinks could push these to page 1 and significantly increase traffic.
At-Risk Keywords
Rankings that recently declined
salads near me
Vol: 189.0K/mo
Now 11
1 positions lost
hungry howies
Vol: 176.0K/mo
Now 16
7 positions lost
chick fil a menu
Vol: 203.0K/mo
Now 19
10 positions lost
vons
Vol: 117.0K/mo
Now 12
4 positions lost
jimmy johns menu
Vol: 135.0K/mo
Now 16
7 positions lost
Attention Needed
315.6K keywords have recently dropped out of the top 100. Review content freshness and technical SEO for these pages.
Competitor Analysis
Historical comparison with top competing domains
SEO Clicks 11.9M
Keywords 9.8M
SEO Value $33.3M
Avg. Position 35.4
SEO Clicks 8.8M
Keywords 7.8M
SEO Value $23.7M
Avg. Position 33.4
SEO Clicks 2.1M
Keywords 3.9M
SEO Value $11.0M
Avg. Position 31.5

Overview

doordash.com is the official website of DoorDash, Inc., one of the largest on-demand local commerce platforms in the world. The site connects consumers with restaurants, grocery stores, convenience retailers, and other merchants through a technology-driven delivery marketplace. Users can browse menus, place orders, and receive food or goods at their door — typically in under 30 minutes. Beyond the consumer experience, doordash.com also serves as a central hub for the company's merchant partners and independent delivery workers, known as Dashers, offering each group dedicated tools, account management, and support resources.

History and Background

DoorDash traces its origins to January 2013, when four Stanford University students — Tony Xu, Stanley Tang, Andy Fang, and Evan Moore — launched a simple food delivery site called PaloAltoDelivery.com to solve the logistics and profitability challenges faced by local restaurants. The company was formally incorporated as DoorDash in June 2013 and secured early seed funding from Y Combinator that same summer. In the earliest days, the founders personally handled dispatch and deliveries to test the concept before scaling the platform.

Growth came quickly. By 2017, DoorDash operated in more than 500 cities and had partnered with over 59,000 restaurants. Its valuation reached $1.4 billion in March 2018 and climbed to $4 billion by August of the same year. In December 2020, DoorDash completed a landmark IPO that valued the company at close to $60 billion, establishing it as one of the defining tech companies of the on-demand economy era.

The company has since pursued significant international expansion through acquisitions. In May 2022, DoorDash completed the purchase of Wolt, a Helsinki-based delivery platform, in an all-stock transaction originally announced at approximately $8.1 billion. The deal brought DoorDash to 27 countries and placed Wolt CEO Miki Kuusi in charge of all operations outside the United States. Then in October 2025, DoorDash finalized the acquisition of Deliveroo, a UK-listed delivery company, for an equity value of approximately £2.9 billion, extending its coverage into the United Kingdom, Europe, and the Middle East.

Products and Services

doordash.com offers a broad range of consumer-facing and merchant-facing services, all centered on on-demand logistics:

  • Restaurant Delivery: The platform's core offering, covering tens of thousands of local and national restaurants. A machine-learning logistics engine optimizes delivery routing and forecasts restaurant preparation times, targeting average delivery windows of under 30 minutes.
  • Grocery, Convenience, and Retail Delivery: DoorDash has expanded well beyond restaurants to include grocery chains, convenience stores, alcohol retailers, pharmacies, and general retail, all available through the same interface.
  • DashPass: A subscription membership program offering unlimited $0 delivery fees and reduced service fees on eligible orders. DashPass is also available through banking partnerships, including arrangements for Chase cardholders. As of December 2024, DashPass and its international equivalent Wolt+ together had over 22 million members.
  • DashMart: Company-owned micro-fulfillment centers stocked with thousands of convenience and grocery items, enabling deliveries in as little as 15 minutes.
  • Going Out: A feature introduced in 2025 that integrates restaurant reservations, in-store rewards, and event discovery directly within the DoorDash app, allowing customers to earn credits for future orders through dining bookings.
  • DoorDash Drive (Commerce Platform): A white-label delivery fulfillment service that enables merchants to offer on-demand delivery through their own channels using DoorDash's logistics network. This service generates the majority of Commerce Platform revenue.
  • Merchant Portal: A business management suite for restaurant and retail partners, offering tools to manage menus and pricing, run targeted promotions such as Happy Hour and Lunch Special offers, handle multi-location management, and access sales analytics.

Target Audience

doordash.com is built around a three-sided marketplace serving distinct but interdependent groups. Consumers — individuals seeking fast, convenient delivery of food, groceries, and household goods — represent the largest audience. Merchants, ranging from independent restaurants and national chains to grocery stores and convenience retailers, use the platform to reach more customers and manage delivery operations without building their own logistics. Dashers, the independent contractors who fulfill deliveries, rely on the platform for flexible earning opportunities with control over when, where, and how much they work. This network structure creates a self-reinforcing effect where each group's participation makes the platform more valuable for the others.

Traffic and Popularity

doordash.com is one of the most heavily visited food and delivery websites globally. According to SimilarWeb data cited by Statista, the site attracted close to 60 million monthly visitors worldwide in April 2024. By October 2024, SimilarWeb estimated total monthly visits at approximately 69.2 million, with an average session duration of around six minutes and 49 seconds and a bounce rate of roughly 35%. The site holds the #1 ranking in the Food and Drink — Restaurants and Delivery category in the United States according to SimilarWeb category data.

Direct traffic accounts for more than 66% of desktop visits, a figure that reflects the high proportion of returning users navigating straight to the site without passing through a search engine. Organic search contributes roughly 22% of traffic, with branded terms like "doordash" and "door dash" among the top organic keywords. Key competitors in the delivery category include Uber Eats and Grubhub, both of which trail doordash.com significantly in monthly visits.

Ownership and Company

DoorDash, Inc. is a publicly traded corporation listed on the NASDAQ exchange under the ticker symbol DASH. The company is headquartered in San Francisco, California. Co-founder Tony Xu serves as CEO and has led the company since its founding. DoorDash operates as an independent public company with no parent organization. Its primary subsidiaries include Wolt, which oversees markets outside the United States, and Deliveroo, which manages operations across the United Kingdom and key international markets following the October 2025 acquisition.

Following the completion of the Deliveroo deal, DoorDash reported serving over 50 million monthly active users, partnering with more than 1 million merchants, and operating across more than 40 countries. The company's membership programs — DashPass and Wolt+ combined — surpassed 30 million subscribers, and its annualized Marketplace Gross Order Value exceeded $100 billion.

Monetization

DoorDash generates revenue through several interconnected streams. On every consumer order, the platform collects a delivery fee and a service fee, the latter of which varies based on order size. The DashPass and Wolt+ subscription programs provide recurring monthly or annual subscription income. On the merchant side, DoorDash earns commission fees on orders processed through its marketplace and derives growing income from advertising and promotional products that allow businesses to increase their visibility within the app. The Commerce Platform — specifically DoorDash Drive — generates revenue by providing white-label logistics services to merchants running their own delivery channels.

For the full year ended December 2024, DoorDash reported total revenue of approximately $10.7 billion, according to figures cited in SEC filings. The company also reported adjusted EBITDA exceeding $1.2 billion in 2024, reflecting meaningful progress toward profitability after years of heavy investment in market expansion and platform development.

Trust and Safety

doordash.com is operated by a publicly traded company subject to regular disclosure requirements with the U.S. Securities and Exchange Commission, which provides a high degree of financial transparency. DoorDash is covered extensively by major financial and technology media and is broadly recognized as a legitimate, established business. The platform processes millions of orders per day across dozens of countries, and its merchant base of over one million partners reflects a substantial level of industry trust.

The website uses standard HTTPS encryption for secure data transmission. DoorDash maintains a publicly accessible Help Center and multiple dedicated support channels for consumers, merchants, and Dashers. As with any large-scale gig economy platform, individual service complaints exist, but the company's scale, regulatory compliance, and public accountability status make doordash.com a safe and reliable site to use.

Notable Facts

  • DoorDash holds approximately 67% of the U.S. restaurant delivery market, making it the dominant domestic player by a wide margin ahead of Uber Eats and Grubhub.
  • Its December 2020 IPO valued the company at close to $60 billion, ranking it among the largest U.S. technology IPOs of that year.
  • The $8.1 billion acquisition of Wolt in 2022 represented one of the largest deals in the food tech sector and instantly gave DoorDash a substantial international presence across Europe and Asia.
  • The Deliveroo acquisition in October 2025, valued at approximately £2.9 billion in equity, added coverage across the UK and key Middle Eastern markets, pushing DoorDash's global footprint beyond 40 countries.
  • DoorDash operates a company-wide program called WeDash, which requires every employee — including executives — to complete real delivery orders each year in order to maintain direct insight into the on-the-ground experience of Dashers and customers.
  • DashMart micro-fulfillment centers, launched in 2023, stock thousands of convenience and grocery SKUs to enable 15-minute delivery windows, competing directly with rapid grocery delivery services.
  • In December 2024, before the Deliveroo acquisition closed, DoorDash's Marketplaces alone served over 42 million monthly active users, a figure that grew to over 50 million with the addition of Deliveroo's customer base.

Overview

doordash.com is the official website of DoorDash, Inc., one of the largest on-demand local commerce platforms in the world. The site connects consumers with restaurants, grocery stores, convenience retailers, and other merchants through a technology-driven delivery marketplace. Users can browse menus, place orders, and receive food or goods at their door — typically in under 30 minutes. Beyond the consumer experience, doordash.com also serves as a central hub for the company's merchant partners and independent delivery workers, known as Dashers, offering each group dedicated tools, account management, and support resources.

History and Background

DoorDash traces its origins to January 2013, when four Stanford University students — Tony Xu, Stanley Tang, Andy Fang, and Evan Moore — launched a simple food delivery site called PaloAltoDelivery.com to solve the logistics and profitability challenges faced by local restaurants. The company was formally incorporated as DoorDash in June 2013 and secured early seed funding from Y Combinator that same summer. In the earliest days, the founders personally handled dispatch and deliveries to test the concept before scaling the platform.

Growth came quickly. By 2017, DoorDash operated in more than 500 cities and had partnered with over 59,000 restaurants. Its valuation reached $1.4 billion in March 2018 and climbed to $4 billion by August of the same year. In December 2020, DoorDash completed a landmark IPO that valued the company at close to $60 billion, establishing it as one of the defining tech companies of the on-demand economy era.

The company has since pursued significant international expansion through acquisitions. In May 2022, DoorDash completed the purchase of Wolt, a Helsinki-based delivery platform, in an all-stock transaction originally announced at approximately $8.1 billion. The deal brought DoorDash to 27 countries and placed Wolt CEO Miki Kuusi in charge of all operations outside the United States. Then in October 2025, DoorDash finalized the acquisition of Deliveroo, a UK-listed delivery company, for an equity value of approximately £2.9 billion, extending its coverage into the United Kingdom, Europe, and the Middle East.

Products and Services

doordash.com offers a broad range of consumer-facing and merchant-facing services, all centered on on-demand logistics:

  • Restaurant Delivery: The platform's core offering, covering tens of thousands of local and national restaurants. A machine-learning logistics engine optimizes delivery routing and forecasts restaurant preparation times, targeting average delivery windows of under 30 minutes.
  • Grocery, Convenience, and Retail Delivery: DoorDash has expanded well beyond restaurants to include grocery chains, convenience stores, alcohol retailers, pharmacies, and general retail, all available through the same interface.
  • DashPass: A subscription membership program offering unlimited $0 delivery fees and reduced service fees on eligible orders. DashPass is also available through banking partnerships, including arrangements for Chase cardholders. As of December 2024, DashPass and its international equivalent Wolt+ together had over 22 million members.
  • DashMart: Company-owned micro-fulfillment centers stocked with thousands of convenience and grocery items, enabling deliveries in as little as 15 minutes.
  • Going Out: A feature introduced in 2025 that integrates restaurant reservations, in-store rewards, and event discovery directly within the DoorDash app, allowing customers to earn credits for future orders through dining bookings.
  • DoorDash Drive (Commerce Platform): A white-label delivery fulfillment service that enables merchants to offer on-demand delivery through their own channels using DoorDash's logistics network. This service generates the majority of Commerce Platform revenue.
  • Merchant Portal: A business management suite for restaurant and retail partners, offering tools to manage menus and pricing, run targeted promotions such as Happy Hour and Lunch Special offers, handle multi-location management, and access sales analytics.

Target Audience

doordash.com is built around a three-sided marketplace serving distinct but interdependent groups. Consumers — individuals seeking fast, convenient delivery of food, groceries, and household goods — represent the largest audience. Merchants, ranging from independent restaurants and national chains to grocery stores and convenience retailers, use the platform to reach more customers and manage delivery operations without building their own logistics. Dashers, the independent contractors who fulfill deliveries, rely on the platform for flexible earning opportunities with control over when, where, and how much they work. This network structure creates a self-reinforcing effect where each group's participation makes the platform more valuable for the others.

Traffic and Popularity

doordash.com is one of the most heavily visited food and delivery websites globally. According to SimilarWeb data cited by Statista, the site attracted close to 60 million monthly visitors worldwide in April 2024. By October 2024, SimilarWeb estimated total monthly visits at approximately 69.2 million, with an average session duration of around six minutes and 49 seconds and a bounce rate of roughly 35%. The site holds the #1 ranking in the Food and Drink — Restaurants and Delivery category in the United States according to SimilarWeb category data.

Direct traffic accounts for more than 66% of desktop visits, a figure that reflects the high proportion of returning users navigating straight to the site without passing through a search engine. Organic search contributes roughly 22% of traffic, with branded terms like "doordash" and "door dash" among the top organic keywords. Key competitors in the delivery category include Uber Eats and Grubhub, both of which trail doordash.com significantly in monthly visits.

Ownership and Company

DoorDash, Inc. is a publicly traded corporation listed on the NASDAQ exchange under the ticker symbol DASH. The company is headquartered in San Francisco, California. Co-founder Tony Xu serves as CEO and has led the company since its founding. DoorDash operates as an independent public company with no parent organization. Its primary subsidiaries include Wolt, which oversees markets outside the United States, and Deliveroo, which manages operations across the United Kingdom and key international markets following the October 2025 acquisition.

Following the completion of the Deliveroo deal, DoorDash reported serving over 50 million monthly active users, partnering with more than 1 million merchants, and operating across more than 40 countries. The company's membership programs — DashPass and Wolt+ combined — surpassed 30 million subscribers, and its annualized Marketplace Gross Order Value exceeded $100 billion.

Monetization

DoorDash generates revenue through several interconnected streams. On every consumer order, the platform collects a delivery fee and a service fee, the latter of which varies based on order size. The DashPass and Wolt+ subscription programs provide recurring monthly or annual subscription income. On the merchant side, DoorDash earns commission fees on orders processed through its marketplace and derives growing income from advertising and promotional products that allow businesses to increase their visibility within the app. The Commerce Platform — specifically DoorDash Drive — generates revenue by providing white-label logistics services to merchants running their own delivery channels.

For the full year ended December 2024, DoorDash reported total revenue of approximately $10.7 billion, according to figures cited in SEC filings. The company also reported adjusted EBITDA exceeding $1.2 billion in 2024, reflecting meaningful progress toward profitability after years of heavy investment in market expansion and platform development.

Trust and Safety

doordash.com is operated by a publicly traded company subject to regular disclosure requirements with the U.S. Securities and Exchange Commission, which provides a high degree of financial transparency. DoorDash is covered extensively by major financial and technology media and is broadly recognized as a legitimate, established business. The platform processes millions of orders per day across dozens of countries, and its merchant base of over one million partners reflects a substantial level of industry trust.

The website uses standard HTTPS encryption for secure data transmission. DoorDash maintains a publicly accessible Help Center and multiple dedicated support channels for consumers, merchants, and Dashers. As with any large-scale gig economy platform, individual service complaints exist, but the company's scale, regulatory compliance, and public accountability status make doordash.com a safe and reliable site to use.

Notable Facts

  • DoorDash holds approximately 67% of the U.S. restaurant delivery market, making it the dominant domestic player by a wide margin ahead of Uber Eats and Grubhub.
  • Its December 2020 IPO valued the company at close to $60 billion, ranking it among the largest U.S. technology IPOs of that year.
  • The $8.1 billion acquisition of Wolt in 2022 represented one of the largest deals in the food tech sector and instantly gave DoorDash a substantial international presence across Europe and Asia.
  • The Deliveroo acquisition in October 2025, valued at approximately £2.9 billion in equity, added coverage across the UK and key Middle Eastern markets, pushing DoorDash's global footprint beyond 40 countries.
  • DoorDash operates a company-wide program called WeDash, which requires every employee — including executives — to complete real delivery orders each year in order to maintain direct insight into the on-the-ground experience of Dashers and customers.
  • DashMart micro-fulfillment centers, launched in 2023, stock thousands of convenience and grocery SKUs to enable 15-minute delivery windows, competing directly with rapid grocery delivery services.
  • In December 2024, before the Deliveroo acquisition closed, DoorDash's Marketplaces alone served over 42 million monthly active users, a figure that grew to over 50 million with the addition of Deliveroo's customer base.