ziprecruiter.com

ziprecruiter.com

Last updated: April 2026
Strength 76/100
Monthly SEO Clicks ?
14.9M
vs prev month: 31.2%
Organic Keywords ?
24.2M
vs prev month: 17.9%
SEO Traffic Value ?
$201.0M
vs prev month: 18.1%
Avg. Position ?
53.5
vs prev month: 2.5%
Performance Over Time
Historical organic search data
Current Snapshot
Latest month vs previous
Page 1 Rankings
2.5M
Keywords on first page of results
Almost Page 1
1.8M
Positions 11–20, opportunity zone
Gained Clicks MTD
302.4K
Keywords with increased clicks
Lost Clicks MTD
14.4M
Keywords with decreased clicks
Domain Strength 76/100
Very strong domain authority
Keyword Movement
Ranking changes this month
Gained Ranks
8.4M
Keywords moved up
Lost Ranks
9.6M
Keywords moved down
Newly Ranked
6.6M
Entered top 100
Quick Wins
1.8M
Near page 1
Recently Entered Top 10
indeed jobs
707.0K/mo
#7
indeed jobs
707.0K/mo
#8
edd
686.0K/mo
#9
online jobs
94.1K/mo
#2 9
Top Performing Keywords
Highest value organic rankings
24.2M total
Keyword Rank Volume Clicks Difficulty CPC Change
jobs near me
https://www.ziprecruiter.com/Search-Jobs-Near-Me
#1 7.7M 1.3M 64 Medium $0.16
jobs hiring near me
https://www.ziprecruiter.com/Search-Jobs-Near-Me
#1 2.8M 464.0K 72 Hard $0.85 1
part time jobs near me
https://www.ziprecruiter.com/n/Part-Time-Jobs-Near-Me
#2 1.6M 135.0K 19 Easy $1.02 1
places hiring near me
https://www.ziprecruiter.com/Search-Jobs-Near-Me
#1 367.0K 60.2K 88 Hard $3.16
jobs near me
https://www.ziprecruiter.com/Jobs/Part-Time/-in-Coeur-d-Alene,ID
#27 7.7M 51.4K 64 Medium $0.16
job openings near me
https://www.ziprecruiter.com/Search-Jobs-Near-Me
#1 270.0K 44.3K 66 Medium $0.84
hiring near me
https://www.ziprecruiter.com/Search-Jobs-Near-Me
#2 525.0K 44.0K 15 Easy $0.62
jobs hiring near me
https://www.ziprecruiter.com/
#13 2.8M 38.6K 72 Hard $0.85 1
Keyword Ranking Distribution
Where your keywords sit in search results
2.5M
Page 1
1.8M
Almost Page 1
32.2M
Past Page 1
6.6M
Newly Ranked
698.1K
Just Made It
215.8K
Just Fell Off
Paid Search Overview
Paid search activity and budget trends
Keyword Opportunities
High-value keywords close to page 1
jobs hiring near me
CPC: $0.85  ·  Vol: 2.8M
13
1 since last month
kohls
CPC: $0.33  ·  Vol: 2.9M
15
glassdoor
CPC: $0.58  ·  Vol: 1.2M
11
1 since last month
glassdoor
CPC: $0.58  ·  Vol: 1.2M
15
1 since last month
indeed jobs
CPC: $0.61  ·  Vol: 707.0K
11
Quick Win Tip
1.8M keywords are ranking in positions 11–20. A small improvement in content quality or backlinks could push these to page 1 and significantly increase traffic.
At-Risk Keywords
Rankings that recently declined
glassdoor
Vol: 1.2M/mo
Now 11
1 positions lost
walmart careers
Vol: 191.0K/mo
Now 13
4 positions lost
receptionist jobs near me
Vol: 154.0K/mo
Now 11
2 positions lost
receptionist jobs near me
Vol: 154.0K/mo
Now 12
2 positions lost
target jobs
Vol: 111.0K/mo
Now 11
7 positions lost
Attention Needed
215.8K keywords have recently dropped out of the top 100. Review content freshness and technical SEO for these pages.
Competitor Analysis
Historical comparison with top competing domains
SEO Clicks 14.9M
Keywords 24.2M
SEO Value $201.0M
Avg. Position 53.5
SEO Clicks 45.6M
Keywords 59.1M
SEO Value $420.8M
Avg. Position 50.5
SEO Clicks 49.5M
Keywords 37.1M
SEO Value $231.8M
Avg. Position 39.1

Overview

ZipRecruiter.com is a leading American online employment marketplace that connects job seekers with employers through an AI-powered platform. The site serves as a two-sided marketplace: businesses post open roles and search for qualified candidates, while job seekers browse millions of listings, apply to positions, and receive personalised job recommendations. ZipRecruiter's core value proposition is speed and relevance — its technology is designed to reduce the time and effort required on both sides of the hiring equation. The platform is accessible via web browser and through highly rated mobile apps on iOS and Android.

History & Background

ZipRecruiter was founded on March 14, 2010 in Santa Monica, California, by four technology entrepreneurs: Ian Siegel, Joe Edmonds, Ward Poulos, and Will Redd. According to CEO Ian Siegel, the company was literally started around a kitchen table, with the original goal of solving a common small-business frustration — the hassle of posting job openings across multiple boards individually. The initial model was a subscription SaaS product that let employers post once and distribute to multiple job boards simultaneously.

The company was largely bootstrapped for its first four and a half years, growing through word-of-mouth and marketplace network effects. In 2014, ZipRecruiter secured a Series A funding round, followed by a $156 million Series B in October 2018 led by IVP and Wellington Management, bringing total funding to approximately $219 million. By 2018, the company claimed more than 1.5 million businesses and 430 million job seekers had used its platform. In June 2015, ZipRecruiter opened a research and development centre in Israel, and by 2018 had developed a proprietary artificial intelligence algorithm to improve job-seeker and employer matching accuracy.

On May 26, 2021, ZipRecruiter went public through a direct listing on the New York Stock Exchange under the ticker symbol ZIP, with a reference price of $18 per share and an implied valuation of approximately $2.4 billion. Shares rose nearly 20% on the first day of trading.

Products & Services

ZipRecruiter offers a broad suite of tools for both employers and job seekers:

  • Job distribution: Employers can post a single job listing and have it distributed to over 100 partner job boards, including LinkedIn, Salary.com, Google, and Facebook, maximising applicant reach from a single posting.
  • AI-powered matching: The platform's proprietary algorithm analyses more than 60 factors to surface relevant candidates for employers and relevant jobs for seekers. The AI learns from employer feedback — via a thumbs-up/thumbs-down system — to refine its recommendations over time.
  • Phil, AI Career Advisor: ZipRecruiter's conversational AI assistant, Phil, helps job seekers navigate their search, asks open-ended questions to understand their skills and preferences, and proactively matches them with suitable roles.
  • Match Scores: For each job listing, job seekers receive a match score — Great Match, Good Match, Fair Match, or Not a Match — generated by AI trained on billions of employer and job seeker interactions.
  • Resume Database: Employers gain access to a searchable database of over 48 million resumes, helping them proactively source candidates rather than waiting for inbound applications.
  • ZipIntro: A video screening tool that uses AI to match candidates and invite them to pre-scheduled virtual meetings with employers, enabling faster initial screening.
  • ATS integrations: ZipRecruiter integrates with more than 200 applicant tracking systems, allowing enterprise clients to embed the platform into their existing hiring workflows.
  • ChatGPT app: In March 2026, ZipRecruiter launched an official app for ChatGPT, allowing job seekers to search ZipRecruiter's marketplace directly within ChatGPT by specifying job title, location, salary, and remote preferences.
  • Mobile apps: Free iOS and Android apps that give job seekers and employers full platform access on the go. ZipRecruiter has been rated the #1 job search app on iOS and Android for nine consecutive years.

Target Audience

ZipRecruiter serves two primary audiences. On the employer side, it targets businesses of all sizes — from small and medium-sized businesses (SMBs), which were the company's original and core market, to large enterprises. Its tools are particularly well-suited for high-volume hiring in industries with active job turnover. On the job seeker side, the platform attracts active candidates across a wide range of industries and experience levels. According to Similarweb data, the largest visitor age group is 25 to 34 year olds, and the audience skews slightly female (53.1% female, 46.9% male), reflecting a broad, working-age demographic seeking employment across diverse sectors.

Traffic & Popularity

ZipRecruiter.com is one of the most visited employment websites in the United States. According to Similarweb data, the site held a global ranking of approximately 1,159 as of early 2026, and ranked #2 in the Jobs and Employment category in the United States as of February 2026, behind only Indeed. The site receives an estimated 26.9 million monthly visits, with the vast majority of traffic originating from the United States. The average session lasts approximately four minutes, with visitors browsing around 4.59 pages per session. Social media traffic is led by YouTube, followed by LinkedIn and Facebook.

The platform's closest direct competitors by traffic and audience overlap include Indeed, Monster, Glassdoor, SimplyHired, and LinkedIn.

Ownership & Company

ZipRecruiter, Inc. is an independent, publicly traded company. It is not a subsidiary of any parent corporation. The company is headquartered at 604 Arizona Ave., Santa Monica, California, with additional offices in Tempe, Arizona; London, United Kingdom; and Tel Aviv, Israel. Ian Siegel serves as co-founder and CEO and chairs the board of directors. The company employs approximately 800 to 1,500 people depending on the period.

ZipRecruiter operates a dual-class share structure, with publicly traded Class A shares carrying one vote each and Class B shares carrying twenty votes each, concentrating strategic control with the founders and early backers. As of March 2025, BlackRock, Inc. held approximately 10.7% of shares, making it one of the largest institutional shareholders. The company's trailing 12-month revenue as of December 2025 was approximately $449 million, down from a peak of $904.6 million in 2022, reflecting a softer labour market. Its stock market capitalisation was approximately $255 million as of April 2026.

Monetization

ZipRecruiter generates revenue primarily through employer-side subscriptions and pay-for-performance arrangements. Employers can choose from tiered monthly or annual subscription plans that offer varying levels of job posting volume, access to the resume database, and visibility features. Key paid products include Sponsored Reach (AI-driven candidate targeting), Featured Employer (increased brand visibility in ZipRecruiter promotional emails and listings), and access to the full resume database with contact information. Pay-for-performance options allow employers to pay based on applicant volume rather than a flat fee. Job seeking is free for candidates, which is standard practice across the employment marketplace sector.

Trust & Safety

ZipRecruiter is a well-established, publicly traded company listed on the New York Stock Exchange, subject to the regulatory oversight and financial disclosure requirements of the U.S. Securities and Exchange Commission. It has operated continuously since 2010 and has been used by millions of employers and hundreds of millions of job seekers. The platform is rated #1 job site by G2 and has held the top ranking for its mobile apps on iOS and Android for nine consecutive years, indicating strong and sustained user satisfaction. There are no significant regulatory actions or widespread fraud allegations on public record against the company. Job seekers using the platform should apply standard caution when responding to job listings, as with any large job board — ZipRecruiter itself does not employ the workers hired through its marketplace.

Notable Facts

  • ZipRecruiter was entirely bootstrapped for its first four and a half years and grew primarily through word-of-mouth among small businesses, before accepting outside investment.
  • The company went public via a direct listing rather than a traditional IPO in May 2021, meaning it did not raise new capital at listing but instead allowed existing shareholders to sell shares on the open market.
  • ZipRecruiter's AI match score feature reduced job seekers' applications to unsuitable roles by 47% while increasing applications to strong-match roles by 26%, according to the company's own data.
  • In March 2026, ZipRecruiter became one of the first major employment platforms to launch a native ChatGPT plugin, enabling job searches directly through the ChatGPT interface.
  • The company has acquired Breakroom, a workplace culture and jobs platform, as part of its expansion strategy.
  • ZipRecruiter has integrated with over 200 applicant tracking systems, making it one of the most interconnected job platforms for enterprise HR teams.

Overview

ZipRecruiter.com is a leading American online employment marketplace that connects job seekers with employers through an AI-powered platform. The site serves as a two-sided marketplace: businesses post open roles and search for qualified candidates, while job seekers browse millions of listings, apply to positions, and receive personalised job recommendations. ZipRecruiter's core value proposition is speed and relevance — its technology is designed to reduce the time and effort required on both sides of the hiring equation. The platform is accessible via web browser and through highly rated mobile apps on iOS and Android.

History & Background

ZipRecruiter was founded on March 14, 2010 in Santa Monica, California, by four technology entrepreneurs: Ian Siegel, Joe Edmonds, Ward Poulos, and Will Redd. According to CEO Ian Siegel, the company was literally started around a kitchen table, with the original goal of solving a common small-business frustration — the hassle of posting job openings across multiple boards individually. The initial model was a subscription SaaS product that let employers post once and distribute to multiple job boards simultaneously.

The company was largely bootstrapped for its first four and a half years, growing through word-of-mouth and marketplace network effects. In 2014, ZipRecruiter secured a Series A funding round, followed by a $156 million Series B in October 2018 led by IVP and Wellington Management, bringing total funding to approximately $219 million. By 2018, the company claimed more than 1.5 million businesses and 430 million job seekers had used its platform. In June 2015, ZipRecruiter opened a research and development centre in Israel, and by 2018 had developed a proprietary artificial intelligence algorithm to improve job-seeker and employer matching accuracy.

On May 26, 2021, ZipRecruiter went public through a direct listing on the New York Stock Exchange under the ticker symbol ZIP, with a reference price of $18 per share and an implied valuation of approximately $2.4 billion. Shares rose nearly 20% on the first day of trading.

Products & Services

ZipRecruiter offers a broad suite of tools for both employers and job seekers:

  • Job distribution: Employers can post a single job listing and have it distributed to over 100 partner job boards, including LinkedIn, Salary.com, Google, and Facebook, maximising applicant reach from a single posting.
  • AI-powered matching: The platform's proprietary algorithm analyses more than 60 factors to surface relevant candidates for employers and relevant jobs for seekers. The AI learns from employer feedback — via a thumbs-up/thumbs-down system — to refine its recommendations over time.
  • Phil, AI Career Advisor: ZipRecruiter's conversational AI assistant, Phil, helps job seekers navigate their search, asks open-ended questions to understand their skills and preferences, and proactively matches them with suitable roles.
  • Match Scores: For each job listing, job seekers receive a match score — Great Match, Good Match, Fair Match, or Not a Match — generated by AI trained on billions of employer and job seeker interactions.
  • Resume Database: Employers gain access to a searchable database of over 48 million resumes, helping them proactively source candidates rather than waiting for inbound applications.
  • ZipIntro: A video screening tool that uses AI to match candidates and invite them to pre-scheduled virtual meetings with employers, enabling faster initial screening.
  • ATS integrations: ZipRecruiter integrates with more than 200 applicant tracking systems, allowing enterprise clients to embed the platform into their existing hiring workflows.
  • ChatGPT app: In March 2026, ZipRecruiter launched an official app for ChatGPT, allowing job seekers to search ZipRecruiter's marketplace directly within ChatGPT by specifying job title, location, salary, and remote preferences.
  • Mobile apps: Free iOS and Android apps that give job seekers and employers full platform access on the go. ZipRecruiter has been rated the #1 job search app on iOS and Android for nine consecutive years.

Target Audience

ZipRecruiter serves two primary audiences. On the employer side, it targets businesses of all sizes — from small and medium-sized businesses (SMBs), which were the company's original and core market, to large enterprises. Its tools are particularly well-suited for high-volume hiring in industries with active job turnover. On the job seeker side, the platform attracts active candidates across a wide range of industries and experience levels. According to Similarweb data, the largest visitor age group is 25 to 34 year olds, and the audience skews slightly female (53.1% female, 46.9% male), reflecting a broad, working-age demographic seeking employment across diverse sectors.

Traffic & Popularity

ZipRecruiter.com is one of the most visited employment websites in the United States. According to Similarweb data, the site held a global ranking of approximately 1,159 as of early 2026, and ranked #2 in the Jobs and Employment category in the United States as of February 2026, behind only Indeed. The site receives an estimated 26.9 million monthly visits, with the vast majority of traffic originating from the United States. The average session lasts approximately four minutes, with visitors browsing around 4.59 pages per session. Social media traffic is led by YouTube, followed by LinkedIn and Facebook.

The platform's closest direct competitors by traffic and audience overlap include Indeed, Monster, Glassdoor, SimplyHired, and LinkedIn.

Ownership & Company

ZipRecruiter, Inc. is an independent, publicly traded company. It is not a subsidiary of any parent corporation. The company is headquartered at 604 Arizona Ave., Santa Monica, California, with additional offices in Tempe, Arizona; London, United Kingdom; and Tel Aviv, Israel. Ian Siegel serves as co-founder and CEO and chairs the board of directors. The company employs approximately 800 to 1,500 people depending on the period.

ZipRecruiter operates a dual-class share structure, with publicly traded Class A shares carrying one vote each and Class B shares carrying twenty votes each, concentrating strategic control with the founders and early backers. As of March 2025, BlackRock, Inc. held approximately 10.7% of shares, making it one of the largest institutional shareholders. The company's trailing 12-month revenue as of December 2025 was approximately $449 million, down from a peak of $904.6 million in 2022, reflecting a softer labour market. Its stock market capitalisation was approximately $255 million as of April 2026.

Monetization

ZipRecruiter generates revenue primarily through employer-side subscriptions and pay-for-performance arrangements. Employers can choose from tiered monthly or annual subscription plans that offer varying levels of job posting volume, access to the resume database, and visibility features. Key paid products include Sponsored Reach (AI-driven candidate targeting), Featured Employer (increased brand visibility in ZipRecruiter promotional emails and listings), and access to the full resume database with contact information. Pay-for-performance options allow employers to pay based on applicant volume rather than a flat fee. Job seeking is free for candidates, which is standard practice across the employment marketplace sector.

Trust & Safety

ZipRecruiter is a well-established, publicly traded company listed on the New York Stock Exchange, subject to the regulatory oversight and financial disclosure requirements of the U.S. Securities and Exchange Commission. It has operated continuously since 2010 and has been used by millions of employers and hundreds of millions of job seekers. The platform is rated #1 job site by G2 and has held the top ranking for its mobile apps on iOS and Android for nine consecutive years, indicating strong and sustained user satisfaction. There are no significant regulatory actions or widespread fraud allegations on public record against the company. Job seekers using the platform should apply standard caution when responding to job listings, as with any large job board — ZipRecruiter itself does not employ the workers hired through its marketplace.

Notable Facts

  • ZipRecruiter was entirely bootstrapped for its first four and a half years and grew primarily through word-of-mouth among small businesses, before accepting outside investment.
  • The company went public via a direct listing rather than a traditional IPO in May 2021, meaning it did not raise new capital at listing but instead allowed existing shareholders to sell shares on the open market.
  • ZipRecruiter's AI match score feature reduced job seekers' applications to unsuitable roles by 47% while increasing applications to strong-match roles by 26%, according to the company's own data.
  • In March 2026, ZipRecruiter became one of the first major employment platforms to launch a native ChatGPT plugin, enabling job searches directly through the ChatGPT interface.
  • The company has acquired Breakroom, a workplace culture and jobs platform, as part of its expansion strategy.
  • ZipRecruiter has integrated with over 200 applicant tracking systems, making it one of the most interconnected job platforms for enterprise HR teams.