indeed.com

indeed.com

Last updated: April 2026
Strength 86/100
Monthly SEO Clicks ?
45.6M
vs prev month: 2.1%
Organic Keywords ?
59.1M
vs prev month: 17.4%
SEO Traffic Value ?
$420.8M
vs prev month: 14.3%
Avg. Position ?
50.5
vs prev month: 2.4%
Performance Over Time
Historical organic search data
Current Snapshot
Latest month vs previous
Page 1 Rankings
6.6M
Keywords on first page of results
Almost Page 1
3.3M
Positions 11–20, opportunity zone
Gained Clicks MTD
829.0K
Keywords with increased clicks
Lost Clicks MTD
23.5M
Keywords with decreased clicks
Domain Strength 86/100
Very strong domain authority
Keyword Movement
Ranking changes this month
Gained Ranks
11.9M
Keywords moved up
Lost Ranks
9.2M
Keywords moved down
Newly Ranked
12.9M
Entered top 100
Quick Wins
3.3M
Near page 1
Recently Entered Top 10
jobs hiring near me
2.8M/mo
#6 9
glassdoor
1.2M/mo
#6 24
rn jobs near me
94.3K/mo
#1 19
edd
686.0K/mo
#8
Top Performing Keywords
Highest value organic rankings
59.1M total
Keyword Rank Volume Clicks Difficulty CPC Change
indeed
https://www.indeed.com/
#1 4.5M 741.0K 2 Easy $0.87
jobs near me
https://www.indeed.com/q-jobs-hiring-near-me-l-pennsylvania-jobs.html
#2 7.7M 641.0K 64 Medium $0.16 1
part time jobs near me
https://www.indeed.com/q-part-time-l-san-antonio,-tx-jobs.html
#1 1.6M 264.0K 19 Easy $1.02 1
indeed jobs
https://www.indeed.com/
#1 707.0K 116.0K 5 Easy $0.61
jobs hiring near me
https://www.indeed.com/q-jobs-hiring-near-me-jobs.html
#6 2.8M 81.6K 72 Hard $0.85 9
jobs near me
https://www.indeed.com/q-near-me-l-michigan-jobs.html
#19 7.7M 72.2K 64 Medium $0.16 1
jobs hiring near me
https://www.indeed.com/q-jobs-hiring-near-me-l-houston,-tx-jobs.html
#12 2.8M 41.7K 72 Hard $0.85 9
glassdoor
https://www.indeed.com/cmp/Glassdoor/locations/IL/Chicago
#6 1.2M 35.2K 7 Easy $0.58 24
Keyword Ranking Distribution
Where your keywords sit in search results
6.6M
Page 1
3.3M
Almost Page 1
52.6M
Past Page 1
12.9M
Newly Ranked
2.1M
Just Made It
316.1K
Just Fell Off
Paid Search Overview
Paid search activity and budget trends
Keyword Opportunities
High-value keywords close to page 1
jobs hiring near me
CPC: $0.85  ·  Vol: 2.8M
12
9 since last month
glassdoor
CPC: $0.58  ·  Vol: 1.2M
16
24 since last month
panera bread
CPC: $0.73  ·  Vol: 597.0K
15
hiring near me
CPC: $0.62  ·  Vol: 525.0K
14
3 since last month
resume
CPC: $1.90  ·  Vol: 578.0K
16
9 since last month
Quick Win Tip
3.3M keywords are ranking in positions 11–20. A small improvement in content quality or backlinks could push these to page 1 and significantly increase traffic.
At-Risk Keywords
Rankings that recently declined
movie
Vol: 189.0K/mo
Now 11
9 positions lost
salary calculator
Vol: 154.0K/mo
Now 15
5 positions lost
remote jobs
Vol: 125.0K/mo
Now 13
6 positions lost
job near me
Vol: 98.8K/mo
Now 11
1 positions lost
intj
Vol: 108.0K/mo
Now 12
3 positions lost
Attention Needed
316.1K keywords have recently dropped out of the top 100. Review content freshness and technical SEO for these pages.
Competitor Analysis
Historical comparison with top competing domains
SEO Clicks 45.6M
Keywords 59.1M
SEO Value $420.8M
Avg. Position 50.5
SEO Clicks 14.9M
Keywords 24.2M
SEO Value $201.0M
Avg. Position 53.5
SEO Clicks 49.5M
Keywords 37.1M
SEO Value $231.8M
Avg. Position 39.1
SEO Clicks 646.6M
Keywords 703.9M
SEO Value $2.5B
Avg. Position 42.6

Overview

indeed.com is the world's largest employment website and job search engine, serving both job seekers and employers on a global scale. The platform allows individuals to search millions of job listings, upload and manage their resumes, research companies, compare salaries, and apply for positions directly through the site. On the employer side, businesses can post job openings, search a vast database of candidate profiles, manage applications, and use advanced hiring tools to identify and recruit talent. Indeed describes its core mission simply as helping people get jobs, and it operates that philosophy across more than 60 countries and in 28 languages, making it one of the most internationally accessible employment platforms in existence.

History and Background

indeed.com was founded in November 2004 by Paul Forster and Rony Kahan. The platform launched as a job search aggregator — an engine that pulled listings from employer career pages, staffing agencies, and job boards into a single searchable index. This aggregation model was a significant departure from traditional job boards that required employers to post directly, and it quickly differentiated Indeed from its competitors.

In August 2005, the company secured $5 million in early funding from investors including The New York Times, Allen & Company, and Union Square Ventures. That same year, Indeed introduced its pay-per-click business model and its longstanding visual brand identity.

A pivotal moment in the company's history came in September 2012, when Japanese HR technology conglomerate Recruit Holdings acquired Indeed for a reported valuation between $750 million and $1.4 billion. The acquisition gave Recruit Holdings its first major foothold in the global HR technology market. Under Recruit's ownership, Indeed continued to expand internationally, develop new product lines, and grow its user base substantially.

In March 2023, Indeed announced the layoff of approximately 2,200 employees, representing roughly 15 percent of its workforce at the time, citing anticipated shifts in the labor market. Despite this, the platform has continued to invest in AI-driven tools and product development through 2024 and into 2025.

Products and Services

indeed.com offers an extensive suite of tools for both sides of the hiring process. For job seekers, the platform provides:

  • Job search engine: A searchable database of millions of job listings aggregated from company career pages, job boards, staffing agencies, and direct employer postings.
  • Resume builder and hosting: Job seekers can create and upload resumes that employers can search directly.
  • Indeed Apply: A feature that allows candidates to submit applications directly within the Indeed platform, without leaving the site.
  • Salary insights: Data-driven salary comparison tools that help job seekers understand compensation benchmarks by role and location.
  • Company reviews: User-submitted company ratings and reviews, similar in function to the sister platform Glassdoor.
  • Job alerts: Automated notifications delivered by email when new listings matching a user's search criteria are posted.
  • Indeed Career Scout: An AI-powered career coaching agent launched in September 2025 that provides personalized guidance and job recommendations based on a user's skills and goals.

For employers, indeed.com offers:

  • Free and sponsored job postings: Employers can post listings at no cost, or pay for sponsored placements that receive greater visibility in search results.
  • Smart Sourcing: A proactive candidate matching tool that surfaces relevant profiles from Indeed's database without requiring employers to post a listing first.
  • Indeed Talent Scout: An AI agent introduced in 2025 designed to help employers identify and engage high-quality candidates more efficiently.
  • ATS integrations: Indeed integrates with over 350 applicant tracking systems (ATS) worldwide, including Workday and iCIMS, enabling seamless data transfer between Indeed and employers' existing HR infrastructure.
  • Employer Branding Hub: Tools that allow companies to customize their Indeed and Glassdoor company profiles with videos, spotlight pages, and brand content.
  • Indeed Connect: A product launched in 2025 to help improve candidate quality and accelerate the hiring cycle.

Target Audience

indeed.com serves two distinct primary audiences. The first is job seekers — individuals at any stage of their careers who are actively searching for employment or passively exploring new opportunities. According to platform data, over 615 million job seeker profiles exist on the platform globally. The service is entirely free for job seekers, making it accessible to a very broad demographic. Traffic analysis from Similarweb indicates the largest age group of visitors to indeed.com falls in the 25–34 year old bracket, reflecting a core user base of early-to-mid-career professionals.

The second primary audience is employers and recruiters. Over 3.3 million companies worldwide use Indeed to find and hire staff, ranging from small businesses posting a single role to large enterprises running continuous recruitment pipelines. Indeed has developed tools specifically for small businesses, including a $50 million Indeed Small Business Hiring Fund announced in 2022 to support hiring efforts at that scale.

Traffic and Popularity

indeed.com is among the most-visited websites in the world. According to Similarweb, it holds a global ranking of approximately 52nd across all website categories as of early 2026 — placing it within the top 60 most-visited domains on the internet. Within its specific category, Similarweb ranks it number one in Jobs and Employment worldwide, a position it has held consistently. The United States generates the largest share of its traffic, followed by Canada and the United Kingdom.

Comscore data cited by Indeed itself confirms it as the most-visited job site in the world by total visits as of March 2025. The platform reports over 250 million unique visitors per month globally, with a bounce rate of approximately 27 percent and an average session duration of around 7 minutes and 46 seconds — strong engagement metrics by any standard. Indeed has also reported that 31 people are hired through the platform every minute, based on internal data published in May 2026.

Ownership and Company

indeed.com is operated by Indeed, Inc., a corporation headquartered in Austin, Texas, with a second significant office in Stamford, Connecticut. The company also maintains offices in New York City, San Francisco, Tokyo, London, Paris, Amsterdam, Sydney, Zürich, and other major cities worldwide.

Indeed, Inc. is a wholly owned subsidiary of Recruit Holdings Co., Ltd., a publicly traded Japanese HR technology company listed on the Tokyo Stock Exchange under the ticker TYO: 6098. Recruit Holdings acquired Indeed in September 2012 and has allowed it to operate with considerable independence since then. Recruit Holdings also owns Glassdoor, acquired in 2018, making both platforms sister companies within the same corporate group. The CEO of both Indeed and Recruit Holdings is Hisayuki "Deko" Idekoba. As of its most recent reporting, Indeed employs approximately 11,000 people worldwide.

Monetization

indeed.com uses a multi-tier monetization model built primarily around employer-side services, while keeping the platform entirely free for job seekers. The main revenue streams include:

  • Pay-per-click (PPC) job ads: Employers pay a cost-per-click fee each time a job seeker clicks on their sponsored listing, making it a performance-based advertising model.
  • Pay-per-applicant: An alternative billing model where employers are charged based on the number of qualified applications their job posting receives rather than clicks.
  • Sponsored Jobs: Employers can pay to elevate their listings in search results, with a tiered sponsorship model including a Premium Sponsored Jobs tier launched in 2025.
  • Employer subscriptions: Premium subscription plans give employers access to advanced features such as unlimited resume views, enhanced sourcing tools, and priority candidate matching.
  • Employer Branding Hub: A paid subscription product that allows companies to manage and customize their brand presence across Indeed and Glassdoor simultaneously.

Trust and Safety

indeed.com is a legitimate, well-established platform operated by a publicly accountable parent company. It publishes an annual Transparency Report detailing its security practices, fraud prevention measures, privacy policies, and legal compliance — a degree of accountability uncommon among smaller platforms. The company uses machine learning and anomaly detection to block malicious bots and fraudulent account activity, and it operates a bug bounty program as part of its security infrastructure.

That said, like all large open job platforms, indeed.com has faced ongoing challenges with third-party scammers who post fraudulent job listings or impersonate Indeed recruiters to harvest personal information. Indeed itself is not responsible for this activity, and the company actively works with law enforcement authorities and provides user resources to help job seekers identify and report suspicious content. Indeed has publicly stated that it will never ask job seekers for sensitive information or payment to apply for jobs, and it maintains a dedicated help center with scam-awareness guidance.

User reviews on Trustpilot are mixed, with some job seekers praising the platform's breadth and ease of use, while others express frustration over listing quality, expired postings, and unsolicited contacts following resume uploads. These concerns are common across large job platforms and do not reflect systemic issues specific to indeed.com's core operations.

Notable Facts

  • indeed.com was one of the earliest major job search aggregators, a model that revolutionized online recruitment by consolidating listings from across the web into one searchable index.
  • The platform operates in over 60 countries and supports 28 languages, making it one of the most geographically diverse employment platforms in existence.
  • Indeed and Glassdoor are sister companies under Recruit Holdings, and employers can manage their brand presence on both platforms simultaneously through the Employer Branding Hub.
  • In September 2025, Indeed launched AI agents — Career Scout for job seekers and Talent Scout for employers — as part of a broader push to use artificial intelligence to improve job matching and career guidance.
  • According to Frost & Sullivan's Frost Radar for Hiring Platforms in 2024, Indeed was recognized as a leading platform in the hiring technology space.
  • Indeed has been listed among Forbes' World's Best Employers 2024, World's Top Companies for Women 2024, and America's Best Employers For Diversity 2024, reflecting a focus on workplace inclusion both as an employer and a platform.
  • The platform celebrated its 20th anniversary in November 2024, marking two decades since its founding in 2004.

Overview

indeed.com is the world's largest employment website and job search engine, serving both job seekers and employers on a global scale. The platform allows individuals to search millions of job listings, upload and manage their resumes, research companies, compare salaries, and apply for positions directly through the site. On the employer side, businesses can post job openings, search a vast database of candidate profiles, manage applications, and use advanced hiring tools to identify and recruit talent. Indeed describes its core mission simply as helping people get jobs, and it operates that philosophy across more than 60 countries and in 28 languages, making it one of the most internationally accessible employment platforms in existence.

History and Background

indeed.com was founded in November 2004 by Paul Forster and Rony Kahan. The platform launched as a job search aggregator — an engine that pulled listings from employer career pages, staffing agencies, and job boards into a single searchable index. This aggregation model was a significant departure from traditional job boards that required employers to post directly, and it quickly differentiated Indeed from its competitors.

In August 2005, the company secured $5 million in early funding from investors including The New York Times, Allen & Company, and Union Square Ventures. That same year, Indeed introduced its pay-per-click business model and its longstanding visual brand identity.

A pivotal moment in the company's history came in September 2012, when Japanese HR technology conglomerate Recruit Holdings acquired Indeed for a reported valuation between $750 million and $1.4 billion. The acquisition gave Recruit Holdings its first major foothold in the global HR technology market. Under Recruit's ownership, Indeed continued to expand internationally, develop new product lines, and grow its user base substantially.

In March 2023, Indeed announced the layoff of approximately 2,200 employees, representing roughly 15 percent of its workforce at the time, citing anticipated shifts in the labor market. Despite this, the platform has continued to invest in AI-driven tools and product development through 2024 and into 2025.

Products and Services

indeed.com offers an extensive suite of tools for both sides of the hiring process. For job seekers, the platform provides:

  • Job search engine: A searchable database of millions of job listings aggregated from company career pages, job boards, staffing agencies, and direct employer postings.
  • Resume builder and hosting: Job seekers can create and upload resumes that employers can search directly.
  • Indeed Apply: A feature that allows candidates to submit applications directly within the Indeed platform, without leaving the site.
  • Salary insights: Data-driven salary comparison tools that help job seekers understand compensation benchmarks by role and location.
  • Company reviews: User-submitted company ratings and reviews, similar in function to the sister platform Glassdoor.
  • Job alerts: Automated notifications delivered by email when new listings matching a user's search criteria are posted.
  • Indeed Career Scout: An AI-powered career coaching agent launched in September 2025 that provides personalized guidance and job recommendations based on a user's skills and goals.

For employers, indeed.com offers:

  • Free and sponsored job postings: Employers can post listings at no cost, or pay for sponsored placements that receive greater visibility in search results.
  • Smart Sourcing: A proactive candidate matching tool that surfaces relevant profiles from Indeed's database without requiring employers to post a listing first.
  • Indeed Talent Scout: An AI agent introduced in 2025 designed to help employers identify and engage high-quality candidates more efficiently.
  • ATS integrations: Indeed integrates with over 350 applicant tracking systems (ATS) worldwide, including Workday and iCIMS, enabling seamless data transfer between Indeed and employers' existing HR infrastructure.
  • Employer Branding Hub: Tools that allow companies to customize their Indeed and Glassdoor company profiles with videos, spotlight pages, and brand content.
  • Indeed Connect: A product launched in 2025 to help improve candidate quality and accelerate the hiring cycle.

Target Audience

indeed.com serves two distinct primary audiences. The first is job seekers — individuals at any stage of their careers who are actively searching for employment or passively exploring new opportunities. According to platform data, over 615 million job seeker profiles exist on the platform globally. The service is entirely free for job seekers, making it accessible to a very broad demographic. Traffic analysis from Similarweb indicates the largest age group of visitors to indeed.com falls in the 25–34 year old bracket, reflecting a core user base of early-to-mid-career professionals.

The second primary audience is employers and recruiters. Over 3.3 million companies worldwide use Indeed to find and hire staff, ranging from small businesses posting a single role to large enterprises running continuous recruitment pipelines. Indeed has developed tools specifically for small businesses, including a $50 million Indeed Small Business Hiring Fund announced in 2022 to support hiring efforts at that scale.

Traffic and Popularity

indeed.com is among the most-visited websites in the world. According to Similarweb, it holds a global ranking of approximately 52nd across all website categories as of early 2026 — placing it within the top 60 most-visited domains on the internet. Within its specific category, Similarweb ranks it number one in Jobs and Employment worldwide, a position it has held consistently. The United States generates the largest share of its traffic, followed by Canada and the United Kingdom.

Comscore data cited by Indeed itself confirms it as the most-visited job site in the world by total visits as of March 2025. The platform reports over 250 million unique visitors per month globally, with a bounce rate of approximately 27 percent and an average session duration of around 7 minutes and 46 seconds — strong engagement metrics by any standard. Indeed has also reported that 31 people are hired through the platform every minute, based on internal data published in May 2026.

Ownership and Company

indeed.com is operated by Indeed, Inc., a corporation headquartered in Austin, Texas, with a second significant office in Stamford, Connecticut. The company also maintains offices in New York City, San Francisco, Tokyo, London, Paris, Amsterdam, Sydney, Zürich, and other major cities worldwide.

Indeed, Inc. is a wholly owned subsidiary of Recruit Holdings Co., Ltd., a publicly traded Japanese HR technology company listed on the Tokyo Stock Exchange under the ticker TYO: 6098. Recruit Holdings acquired Indeed in September 2012 and has allowed it to operate with considerable independence since then. Recruit Holdings also owns Glassdoor, acquired in 2018, making both platforms sister companies within the same corporate group. The CEO of both Indeed and Recruit Holdings is Hisayuki "Deko" Idekoba. As of its most recent reporting, Indeed employs approximately 11,000 people worldwide.

Monetization

indeed.com uses a multi-tier monetization model built primarily around employer-side services, while keeping the platform entirely free for job seekers. The main revenue streams include:

  • Pay-per-click (PPC) job ads: Employers pay a cost-per-click fee each time a job seeker clicks on their sponsored listing, making it a performance-based advertising model.
  • Pay-per-applicant: An alternative billing model where employers are charged based on the number of qualified applications their job posting receives rather than clicks.
  • Sponsored Jobs: Employers can pay to elevate their listings in search results, with a tiered sponsorship model including a Premium Sponsored Jobs tier launched in 2025.
  • Employer subscriptions: Premium subscription plans give employers access to advanced features such as unlimited resume views, enhanced sourcing tools, and priority candidate matching.
  • Employer Branding Hub: A paid subscription product that allows companies to manage and customize their brand presence across Indeed and Glassdoor simultaneously.

Trust and Safety

indeed.com is a legitimate, well-established platform operated by a publicly accountable parent company. It publishes an annual Transparency Report detailing its security practices, fraud prevention measures, privacy policies, and legal compliance — a degree of accountability uncommon among smaller platforms. The company uses machine learning and anomaly detection to block malicious bots and fraudulent account activity, and it operates a bug bounty program as part of its security infrastructure.

That said, like all large open job platforms, indeed.com has faced ongoing challenges with third-party scammers who post fraudulent job listings or impersonate Indeed recruiters to harvest personal information. Indeed itself is not responsible for this activity, and the company actively works with law enforcement authorities and provides user resources to help job seekers identify and report suspicious content. Indeed has publicly stated that it will never ask job seekers for sensitive information or payment to apply for jobs, and it maintains a dedicated help center with scam-awareness guidance.

User reviews on Trustpilot are mixed, with some job seekers praising the platform's breadth and ease of use, while others express frustration over listing quality, expired postings, and unsolicited contacts following resume uploads. These concerns are common across large job platforms and do not reflect systemic issues specific to indeed.com's core operations.

Notable Facts

  • indeed.com was one of the earliest major job search aggregators, a model that revolutionized online recruitment by consolidating listings from across the web into one searchable index.
  • The platform operates in over 60 countries and supports 28 languages, making it one of the most geographically diverse employment platforms in existence.
  • Indeed and Glassdoor are sister companies under Recruit Holdings, and employers can manage their brand presence on both platforms simultaneously through the Employer Branding Hub.
  • In September 2025, Indeed launched AI agents — Career Scout for job seekers and Talent Scout for employers — as part of a broader push to use artificial intelligence to improve job matching and career guidance.
  • According to Frost & Sullivan's Frost Radar for Hiring Platforms in 2024, Indeed was recognized as a leading platform in the hiring technology space.
  • Indeed has been listed among Forbes' World's Best Employers 2024, World's Top Companies for Women 2024, and America's Best Employers For Diversity 2024, reflecting a focus on workplace inclusion both as an employer and a platform.
  • The platform celebrated its 20th anniversary in November 2024, marking two decades since its founding in 2004.