verizon.com

verizon.com

Last updated: April 2026
Strength 77/100
Monthly SEO Clicks ?
7.6M
vs prev month: 0.9%
Organic Keywords ?
3.3M
vs prev month: 0.6%
SEO Traffic Value ?
$47.7M
vs prev month: 4.5%
Avg. Position ?
42.7
vs prev month: 5.1%
Performance Over Time
Historical organic search data
Current Snapshot
Latest month vs previous
Page 1 Rankings
534.6K
Keywords on first page of results
Almost Page 1
253.2K
Positions 11–20, opportunity zone
Gained Clicks MTD
49.1K
Keywords with increased clicks
Lost Clicks MTD
1.4M
Keywords with decreased clicks
Domain Strength 77/100
Very strong domain authority
Keyword Movement
Ranking changes this month
Gained Ranks
379.1K
Keywords moved up
Lost Ranks
383.7K
Keywords moved down
Newly Ranked
899.1K
Entered top 100
Quick Wins
253.2K
Near page 1
Recently Entered Top 10
find my iphone
1.3M/mo
#9 36
apple watch
642.0K/mo
#7 12
total wireless
264.0K/mo
#6 9
iphone se
282.0K/mo
#7 44
Top Performing Keywords
Highest value organic rankings
3.3M total
Keyword Rank Volume Clicks Difficulty CPC Change
verizon
https://www.verizon.com/
#1 2.5M 415.0K 4 Easy $0.30
verizon store near me
https://www.verizon.com/stores/
#1 911.0K 149.0K 4 Easy $0.75
verizon wireless
https://www.verizon.com/
#1 719.0K 118.0K 20 Easy $0.26
verizon fios
https://www.verizon.com/home/internet/fios-fastest-internet/
#1 479.0K 78.6K 14 Easy $1.37
verizon store near me
https://www.verizon.com/nextgendigital/nos/storelocator/searchresults
#2 911.0K 76.3K 4 Easy $0.75
verizon near me
https://www.verizon.com/stores/
#1 375.0K 61.5K 3 Easy
my verizon
https://www.verizon.com/featured/intent/?intent=pay
#1 350.0K 57.4K 2 Easy $0.60
verizon login
https://www.verizon.com/featured/intent/?intent=pay
#1 302.0K 49.5K 2 Easy $0.77
Keyword Ranking Distribution
Where your keywords sit in search results
534.6K
Page 1
253.2K
Almost Page 1
2.8M
Past Page 1
899.1K
Newly Ranked
154.5K
Just Made It
33.9K
Just Fell Off
Paid Search Overview
Paid search activity and budget trends
Keyword Opportunities
High-value keywords close to page 1
airpods
CPC: $0.54  ·  Vol: 841.0K
13
1 since last month
verizon fios
CPC: $1.37  ·  Vol: 479.0K
11
directions
CPC: $0.64  ·  Vol: 551.0K
15
my verizon
CPC: $0.60  ·  Vol: 350.0K
11
verizon login
CPC: $0.77  ·  Vol: 302.0K
11
Quick Win Tip
253.2K keywords are ranking in positions 11–20. A small improvement in content quality or backlinks could push these to page 1 and significantly increase traffic.
At-Risk Keywords
Rankings that recently declined
speedtest
Vol: 2.4M/mo
Now 31
22 positions lost
find my phone
Vol: 731.0K/mo
Now 17
8 positions lost
wifi speed test
Vol: 402.0K/mo
Now 28
18 positions lost
apple watch series 6
Vol: 141.0K/mo
Now 11
6 positions lost
test my internet speed
Vol: 154.0K/mo
Now 19
12 positions lost
Attention Needed
33.9K keywords have recently dropped out of the top 100. Review content freshness and technical SEO for these pages.
Competitor Analysis
Historical comparison with top competing domains
SEO Clicks 7.6M
Keywords 3.3M
SEO Value $47.7M
Avg. Position 42.7
SEO Clicks 6.3M
Keywords 2.8M
SEO Value $23.8M
Avg. Position 40.8
SEO Clicks 8.5M
Keywords 2.2M
SEO Value $34.6M
Avg. Position 39.4
SEO Clicks 5.5M
Keywords 1.8M
SEO Value $30.4M
Avg. Position 38.7
SEO Clicks 3.0M
Keywords 1.0M
SEO Value $25.6M
Avg. Position 43.3

Overview

verizon.com is the official website of Verizon Communications Inc., one of the largest telecommunications companies in the United States. The site serves as the primary digital storefront and customer portal for Verizon's wide range of services, including wireless mobile plans, Fios fiber-optic internet, 5G home internet, television packages, and enterprise-grade business communications solutions. Visitors can browse and purchase smartphones, tablets, wearables, and accessories, compare mobile and home internet plans, manage existing accounts, and access customer support — all from a single, centrally organized platform. The website also features a dedicated section for business customers, covering solutions for small and medium businesses through to large enterprise and government clients.

History & Background

Verizon Communications Inc. was formally created on June 30, 2000, through one of the largest mergers in U.S. business history — the combination of Bell Atlantic Corporation and GTE Corporation. Bell Atlantic itself traced its roots to 1983, when it was spun off from AT&T's Bell System as one of seven Regional Bell Operating Companies, commonly known as "Baby Bells." In 1997, Bell Atlantic had already expanded its footprint by merging with fellow Baby Bell NYNEX, relocating its headquarters from Philadelphia to New York City in the process.

The name Verizon is a portmanteau of the Latin word veritas (meaning "truth") and the English word horizon, chosen to signal both reliability and forward-looking ambition. Verizon Wireless, which became a division of the parent company, was initially formed as a joint venture with British telecom giant Vodafone; Verizon Communications became the sole owner in 2014 after buying out Vodafone's 45 percent stake.

Over subsequent years the company pursued an aggressive acquisition strategy. In 2015, Verizon acquired AOL for approximately $4.4 billion, and in 2017 it completed the acquisition of Yahoo! for a similar sum. Both properties were combined under a subsidiary called Oath Inc., later rebranded as Verizon Media. In 2026, Verizon completed the acquisition of Frontier Communications for $20 billion, significantly expanding its fiber broadband footprint across the United States.

Products & Services

verizon.com organizes its offerings into two primary segments — consumer and business — each accessible directly from the site's main navigation.

Consumer Services

  • Wireless Mobile Plans: A range of unlimited and tiered postpaid plans, as well as prepaid options under the Verizon Prepaid brand. Plans cover smartphones, tablets, smartwatches, hotspots, and connected vehicle services.
  • Smartphones & Devices: The site sells and finances leading handsets including the Apple iPhone, Samsung Galaxy, and Google Pixel lineups, along with certified pre-owned and unlocked devices.
  • Fios Home Internet: Gigabit-speed fiber-optic internet service available in select markets across the northeastern United States, bundled with Fios TV options.
  • 5G Home Internet: Fixed wireless access broadband using Verizon's 5G and 4G LTE networks, positioned as a broadband alternative in markets without Fios coverage.
  • Fios TV: An IPTV television service delivered over Verizon's fiber network, available alongside internet bundles.
  • Accessories & Perks: Phone cases, chargers, wearables, smart home devices, gaming gear, and plan add-ons such as entertainment streaming subscriptions and device protection services.

Business Services

  • Verizon Business: Solutions for small businesses, mid-market companies, large enterprises, and government agencies, covering mobile connectivity, private 5G networks, IoT, cybersecurity, and cloud communications.
  • Verizon Connect: Fleet management and field service optimization tools for businesses with mobile workforces.
  • Partner Solutions: Wholesale and partner network services for other carriers and resellers.

Target Audience

The primary audience of verizon.com is U.S.-based consumers looking to purchase, compare, or manage wireless mobile service and home internet plans. According to Similarweb data, the overwhelming majority of the site's traffic — over 97 percent — originates from the United States. The largest visitor age group is 45–54 year olds, and the audience skews slightly female at approximately 54 percent. A secondary but substantial audience consists of business customers, ranging from sole proprietors and small businesses seeking bundled communication packages to large enterprises requiring dedicated account management and enterprise connectivity solutions.

Traffic & Popularity

verizon.com is one of the most heavily trafficked telecommunications websites in the world. According to Similarweb estimates, the site reached approximately 82.5 million visits in December 2025, up from around 74 million in October 2025, reflecting seasonal demand around the holiday shopping period. The site's global rank fluctuated between approximately 590 and 634 in late 2025, placing it among the top 650 websites globally. It ranks as a top site within the Computers, Electronics, and Technology — Telecommunications category in the United States.

The dominant traffic source is direct navigation, accounting for over 56 percent of desktop visits, which reflects the large base of existing Verizon customers who visit the site to manage their accounts. Organic search is the second-largest channel, followed by referral traffic.

Ownership & Company

verizon.com is owned and operated by Verizon Communications Inc., a publicly traded company listed on the New York Stock Exchange under the ticker symbol VZ. The company is also a component of the Dow Jones Industrial Average and the S&P 500. As of 2025, Verizon reported annual revenues of $138.2 billion and employed approximately 89,900 people. The company is headquartered at 1095 Avenue of the Americas, New York City. Its current CEO is Dan Schulman, formerly CEO of PayPal, who was appointed by the board as of recent announcements. The company operates two major divisions: Verizon Consumer and Verizon Business.

Monetization

Verizon generates revenue through several interconnected streams, all of which are supported by verizon.com as a key sales and service channel. The largest revenue source is wireless service subscriptions, with Verizon holding approximately 146.8 million total wireless retail connections as of the first quarter of 2026. Additional revenue streams include device sales and financing (smartphones, tablets, and accessories sold through the website and retail stores), home internet and Fios TV subscriptions, and business and enterprise services. The website also supports plan add-ons and perks, such as device protection plans and bundled entertainment subscriptions, which represent a growing share of average revenue per account.

Trust & Safety

verizon.com is the official, verified website of Verizon Communications Inc., a Fortune 500 company subject to regulatory oversight by the Federal Communications Commission (FCC) and other U.S. regulatory bodies. The site uses HTTPS encryption and standard consumer data protection practices. Verizon's customer-facing policies, including privacy policies, terms of service, and accessibility commitments, are published directly on the website. An Accessibility Resource Center is prominently linked from the homepage. As one of the largest carriers in the United States with decades of operating history, verizon.com is widely regarded as a safe and trustworthy destination for purchasing telecommunications services and managing accounts online.

Notable Facts

  • The name Verizon is a blend of the Latin word veritas ("truth") and the English word horizon, chosen at the time of the Bell Atlantic–GTE merger in 2000.
  • Verizon was the first major U.S. carrier to launch a nationwide 5G network, a milestone prominently featured in its branding and website messaging.
  • In 2026, Verizon completed its $20 billion acquisition of Frontier Communications, making it one of the largest acquisitions in recent U.S. telecom history and substantially increasing its fiber broadband reach.
  • The company has 2,330 owned retail store locations across the United States, supported by the store locator tool available directly on verizon.com.
  • Verizon's revenues of $138.2 billion in 2025 placed it among the largest revenue-generating companies in the United States.
  • The site is available in Spanish via a dedicated version (espanol.verizon.com), reflecting the importance of the Spanish-speaking market to Verizon's customer base.

Overview

verizon.com is the official website of Verizon Communications Inc., one of the largest telecommunications companies in the United States. The site serves as the primary digital storefront and customer portal for Verizon's wide range of services, including wireless mobile plans, Fios fiber-optic internet, 5G home internet, television packages, and enterprise-grade business communications solutions. Visitors can browse and purchase smartphones, tablets, wearables, and accessories, compare mobile and home internet plans, manage existing accounts, and access customer support — all from a single, centrally organized platform. The website also features a dedicated section for business customers, covering solutions for small and medium businesses through to large enterprise and government clients.

History & Background

Verizon Communications Inc. was formally created on June 30, 2000, through one of the largest mergers in U.S. business history — the combination of Bell Atlantic Corporation and GTE Corporation. Bell Atlantic itself traced its roots to 1983, when it was spun off from AT&T's Bell System as one of seven Regional Bell Operating Companies, commonly known as "Baby Bells." In 1997, Bell Atlantic had already expanded its footprint by merging with fellow Baby Bell NYNEX, relocating its headquarters from Philadelphia to New York City in the process.

The name Verizon is a portmanteau of the Latin word veritas (meaning "truth") and the English word horizon, chosen to signal both reliability and forward-looking ambition. Verizon Wireless, which became a division of the parent company, was initially formed as a joint venture with British telecom giant Vodafone; Verizon Communications became the sole owner in 2014 after buying out Vodafone's 45 percent stake.

Over subsequent years the company pursued an aggressive acquisition strategy. In 2015, Verizon acquired AOL for approximately $4.4 billion, and in 2017 it completed the acquisition of Yahoo! for a similar sum. Both properties were combined under a subsidiary called Oath Inc., later rebranded as Verizon Media. In 2026, Verizon completed the acquisition of Frontier Communications for $20 billion, significantly expanding its fiber broadband footprint across the United States.

Products & Services

verizon.com organizes its offerings into two primary segments — consumer and business — each accessible directly from the site's main navigation.

Consumer Services

  • Wireless Mobile Plans: A range of unlimited and tiered postpaid plans, as well as prepaid options under the Verizon Prepaid brand. Plans cover smartphones, tablets, smartwatches, hotspots, and connected vehicle services.
  • Smartphones & Devices: The site sells and finances leading handsets including the Apple iPhone, Samsung Galaxy, and Google Pixel lineups, along with certified pre-owned and unlocked devices.
  • Fios Home Internet: Gigabit-speed fiber-optic internet service available in select markets across the northeastern United States, bundled with Fios TV options.
  • 5G Home Internet: Fixed wireless access broadband using Verizon's 5G and 4G LTE networks, positioned as a broadband alternative in markets without Fios coverage.
  • Fios TV: An IPTV television service delivered over Verizon's fiber network, available alongside internet bundles.
  • Accessories & Perks: Phone cases, chargers, wearables, smart home devices, gaming gear, and plan add-ons such as entertainment streaming subscriptions and device protection services.

Business Services

  • Verizon Business: Solutions for small businesses, mid-market companies, large enterprises, and government agencies, covering mobile connectivity, private 5G networks, IoT, cybersecurity, and cloud communications.
  • Verizon Connect: Fleet management and field service optimization tools for businesses with mobile workforces.
  • Partner Solutions: Wholesale and partner network services for other carriers and resellers.

Target Audience

The primary audience of verizon.com is U.S.-based consumers looking to purchase, compare, or manage wireless mobile service and home internet plans. According to Similarweb data, the overwhelming majority of the site's traffic — over 97 percent — originates from the United States. The largest visitor age group is 45–54 year olds, and the audience skews slightly female at approximately 54 percent. A secondary but substantial audience consists of business customers, ranging from sole proprietors and small businesses seeking bundled communication packages to large enterprises requiring dedicated account management and enterprise connectivity solutions.

Traffic & Popularity

verizon.com is one of the most heavily trafficked telecommunications websites in the world. According to Similarweb estimates, the site reached approximately 82.5 million visits in December 2025, up from around 74 million in October 2025, reflecting seasonal demand around the holiday shopping period. The site's global rank fluctuated between approximately 590 and 634 in late 2025, placing it among the top 650 websites globally. It ranks as a top site within the Computers, Electronics, and Technology — Telecommunications category in the United States.

The dominant traffic source is direct navigation, accounting for over 56 percent of desktop visits, which reflects the large base of existing Verizon customers who visit the site to manage their accounts. Organic search is the second-largest channel, followed by referral traffic.

Ownership & Company

verizon.com is owned and operated by Verizon Communications Inc., a publicly traded company listed on the New York Stock Exchange under the ticker symbol VZ. The company is also a component of the Dow Jones Industrial Average and the S&P 500. As of 2025, Verizon reported annual revenues of $138.2 billion and employed approximately 89,900 people. The company is headquartered at 1095 Avenue of the Americas, New York City. Its current CEO is Dan Schulman, formerly CEO of PayPal, who was appointed by the board as of recent announcements. The company operates two major divisions: Verizon Consumer and Verizon Business.

Monetization

Verizon generates revenue through several interconnected streams, all of which are supported by verizon.com as a key sales and service channel. The largest revenue source is wireless service subscriptions, with Verizon holding approximately 146.8 million total wireless retail connections as of the first quarter of 2026. Additional revenue streams include device sales and financing (smartphones, tablets, and accessories sold through the website and retail stores), home internet and Fios TV subscriptions, and business and enterprise services. The website also supports plan add-ons and perks, such as device protection plans and bundled entertainment subscriptions, which represent a growing share of average revenue per account.

Trust & Safety

verizon.com is the official, verified website of Verizon Communications Inc., a Fortune 500 company subject to regulatory oversight by the Federal Communications Commission (FCC) and other U.S. regulatory bodies. The site uses HTTPS encryption and standard consumer data protection practices. Verizon's customer-facing policies, including privacy policies, terms of service, and accessibility commitments, are published directly on the website. An Accessibility Resource Center is prominently linked from the homepage. As one of the largest carriers in the United States with decades of operating history, verizon.com is widely regarded as a safe and trustworthy destination for purchasing telecommunications services and managing accounts online.

Notable Facts

  • The name Verizon is a blend of the Latin word veritas ("truth") and the English word horizon, chosen at the time of the Bell Atlantic–GTE merger in 2000.
  • Verizon was the first major U.S. carrier to launch a nationwide 5G network, a milestone prominently featured in its branding and website messaging.
  • In 2026, Verizon completed its $20 billion acquisition of Frontier Communications, making it one of the largest acquisitions in recent U.S. telecom history and substantially increasing its fiber broadband reach.
  • The company has 2,330 owned retail store locations across the United States, supported by the store locator tool available directly on verizon.com.
  • Verizon's revenues of $138.2 billion in 2025 placed it among the largest revenue-generating companies in the United States.
  • The site is available in Spanish via a dedicated version (espanol.verizon.com), reflecting the importance of the Spanish-speaking market to Verizon's customer base.