dictionary.com

dictionary.com

Last updated: April 2026
Strength 70/100
Monthly SEO Clicks ?
38.4M
vs prev month: 8.8%
Organic Keywords ?
4.8M
vs prev month: 11.6%
SEO Traffic Value ?
$11.0M
vs prev month: 12.6%
Avg. Position ?
34.6
vs prev month: 2%
Performance Over Time
Historical organic search data
Current Snapshot
Latest month vs previous
Page 1 Rankings
1.1M
Keywords on first page of results
Almost Page 1
452.9K
Positions 11–20, opportunity zone
Gained Clicks MTD
371.3K
Keywords with increased clicks
Lost Clicks MTD
996.2K
Keywords with decreased clicks
Domain Strength 70/100
Good domain authority
Keyword Movement
Ranking changes this month
Gained Ranks
1.6M
Keywords moved up
Lost Ranks
1.6M
Keywords moved down
Newly Ranked
1.2M
Entered top 100
Quick Wins
452.9K
Near page 1
Recently Entered Top 10
s
2.2M/mo
#9 83
benign
136.0K/mo
#2 33
remind
421.0K/mo
#7 21
convert
63.6K/mo
#1 14
Top Performing Keywords
Highest value organic rankings
4.8M total
Keyword Rank Volume Clicks Difficulty CPC Change
dictionary
https://www.dictionary.com/
#1 1.2M 190.0K 38 Medium $0.21
hi
https://www.dictionary.com/browse/hi
#3 1.4M 80.2K 35 Medium $0.78 1
you
https://www.dictionary.com/browse/you
#11 3.6M 58.3K 38 Medium $0.49 1
s
https://www.dictionary.com/browse/s
#9 2.2M 42.8K 10 Easy $0.42 83
h
https://www.dictionary.com/browse/h
#18 3.9M 39.1K 13 Easy $0.45 67
what
https://www.dictionary.com/browse/what
#2 428.0K 35.8K 77 Hard $0.22 1
my
https://www.dictionary.com/browse/my
#2 318.0K 26.6K 72 Hard $0.54
m
https://www.dictionary.com/browse/m
#12 1.8M 26.4K 6 Easy $0.62 77
Keyword Ranking Distribution
Where your keywords sit in search results
1.1M
Page 1
452.9K
Almost Page 1
3.9M
Past Page 1
1.2M
Newly Ranked
251.5K
Just Made It
205.7K
Just Fell Off
Paid Search Overview
Paid search activity and budget trends
Keyword Opportunities
High-value keywords close to page 1
porn
CPC: $0.30  ·  Vol: 12.2M
14
you
CPC: $0.49  ·  Vol: 3.6M
11
1 since last month
m
CPC: $0.62  ·  Vol: 1.8M
12
77 since last month
a
CPC: $0.36  ·  Vol: 1.7M
12
5 since last month
scratch
CPC: $0.26  ·  Vol: 1.7M
13
Quick Win Tip
452.9K keywords are ranking in positions 11–20. A small improvement in content quality or backlinks could push these to page 1 and significantly increase traffic.
At-Risk Keywords
Rankings that recently declined
a
Vol: 1.7M/mo
Now 12
5 positions lost
synonyms
Vol: 1.2M/mo
Now 35
26 positions lost
f
Vol: 1.5M/mo
Now 51
42 positions lost
stadia
Vol: 323.0K/mo
Now 13
3 positions lost
draw
Vol: 282.0K/mo
Now 13
3 positions lost
Attention Needed
205.7K keywords have recently dropped out of the top 100. Review content freshness and technical SEO for these pages.
Competitor Analysis
Historical comparison with top competing domains
SEO Clicks 38.4M
Keywords 4.8M
SEO Value $11.0M
Avg. Position 34.6
SEO Clicks 38.9M
Keywords 13.6M
SEO Value $26.4M
Avg. Position 46.3
SEO Clicks 65.5M
Keywords 13.8M
SEO Value $28.1M
Avg. Position 46.0

Overview

Dictionary.com is one of the most widely used online English-language reference platforms in the world. Launched in 1995, it provides free access to a comprehensive set of language tools including word definitions, synonyms, antonyms, word origins, audio pronunciations, example sentences, slang phrases, idioms, legal terms, medical terms, and an interactive Word of the Day feature. The site has positioned itself as a trusted authority on the English language for nearly three decades, serving tens of millions of users each month across the globe.

History and Background

Dictionary.com was founded by Brian Kariger and Daniel Fierro and its domain was first registered on May 14, 1995, making it one of the earliest in-depth reference sites on the web. The two founders operated it under Lexico Publishing, the same company that launched companion sites Thesaurus.com and Reference.com. At the time of its launch, dictionary.com stood out as a pioneering digital reference resource at a time when most users still relied on printed dictionaries.

In July 2008, Lexico Publishing Group was acquired by Ask.com, then an IAC company, for a price reported to be in the $100 million range, after which the company was renamed Dictionary.com, LLC. The site remained under IAC's umbrella until 2018, when it and Thesaurus.com were sold to Rock Holdings. At the time of that sale, dictionary.com was ranked as the 447th most trafficked website in the United States by SimilarWeb. In April 2024, Rock Holdings divested both dictionary.com and Thesaurus.com to IXL Learning, the education technology company headquartered in San Mateo, California. In July 2025, the platform deleted all user accounts and discontinued its ad-free Pro subscription app.

Products and Services

Dictionary.com offers a broad suite of language and learning tools beyond basic definitions. Its primary dictionary content is built on a proprietary database derived from the Random House Unabridged Dictionary, supplemented with entries from the Collins English Dictionary, the American Heritage Dictionary, and other authoritative sources. Site editors regularly add and update entries to reflect how language evolves.

Key features and tools available on dictionary.com include:

  • Word definitions and pronunciations — Comprehensive entries with audio pronunciations, etymology, usage examples, and part-of-speech breakdowns.
  • Slang and pop culture dictionary — A dedicated section covering informal language, emoji meanings, and internet slang.
  • Word of the Day — A daily featured word designed to help users expand their vocabulary.
  • Word of the Year — An annual selection based on site-wide search trends, published since 2010.
  • Crossword solver — An interactive tool to help users solve crossword puzzle clues.
  • Mobile apps — Native apps for iOS and Android launched in April 2009, offering offline and on-the-go access to definitions, synonyms, and pronunciations.
  • Educational tools — Including flashcard apps and vocabulary-building products, particularly relevant for K–12 learners.

During the COVID-19 pandemic in 2020, dictionary.com also launched an interactive home learning platform and an online tutoring service to support families navigating remote education.

Target Audience

Dictionary.com serves a broad, general-interest English-speaking audience, with particular appeal among students, writers, educators, and working professionals. According to SimilarWeb audience data, the largest age group of visitors are 25–34 year olds, and the audience is roughly 52.8% female and 47.2% male. The site draws the largest share of its visitors from the United States, followed by India and Australia. Its audience interests skew strongly toward education and science, reflecting its core role as a language and literacy resource. Under IXL Learning's ownership, the platform has also been positioned more explicitly as a learning tool within the K–12 and lifelong learning segments.

Traffic and Popularity

Dictionary.com is one of the most visited dictionary and reference websites in the world. As of data compiled by IXL Learning at the time of its 2024 acquisition, more than 40 million people rely on dictionary.com and Thesaurus.com each month, with the platforms collectively processing more than 1.8 billion word searches annually. In 2015, the site estimated its annual word search volume at 5.5 billion, reflecting its earlier traffic peak before competition from AI-powered tools intensified.

SimilarWeb ranks dictionary.com among the top 22 most visited dictionary and encyclopedia websites globally. Its principal competitors include merriam-webster.com, cambridge.org, wiktionary.org, and collinsdictionary.com. The majority of its desktop traffic arrives through organic search (approximately 49%) and direct visits (approximately 39%), indicating strong brand recognition alongside robust search engine presence.

Ownership and Company

Dictionary.com is currently owned by IXL Learning, a private education technology company founded in 1998 and headquartered in San Mateo, California. IXL Learning operates one of the largest portfolios of language and learning platforms globally, including Rosetta Stone, Vocabulary.com, SpanishDictionary.com, ingles.com, FrenchDictionary.com, ABCya, Multiplication.com, and TeachersPayTeachers. Following the April 2024 acquisition of dictionary.com and Thesaurus.com, IXL Learning formed a division called Dictionary Media Group, which collectively reaches over 500 million learners of English, math, Spanish, French, and other subjects each year. Dictionary.com itself is based in Oakland, California.

Monetization

Dictionary.com generates revenue primarily through display advertising. The site uses Google's advertising server and header bidding technologies to facilitate ad monetization across its web properties. As a high-traffic, content-rich site with a broad and consistently returning audience, it is well-suited to programmatic advertising. Previously, dictionary.com also offered a paid Pro subscription that removed advertisements from the user experience; however, this subscription tier and its associated app were discontinued in July 2025. The site currently operates as a free, ad-supported platform.

Trust and Safety

Dictionary.com is widely regarded as a credible and safe reference resource. Its core dictionary content is derived from authoritative print sources including the Random House Unabridged Dictionary, Collins English Dictionary, and the American Heritage Dictionary, with a dedicated editorial team responsible for keeping definitions current. The platform has been operating continuously since 1995, giving it a three-decade track record. It carries no known safety concerns and is routinely used in educational settings, including by K–12 students, which further speaks to its reputation as appropriate and trustworthy content. Its ownership by IXL Learning — a well-established edtech company — reinforces its institutional credibility.

Notable Facts

  • Dictionary.com was one of the first major reference websites ever launched, going live on May 14, 1995, before most households had internet access.
  • The site has published a Word of the Year every year since 2010. Past selections include pandemic (2020), misinformation (2018), xenophobia (2016), hallucinate (2023), and demure (2024) — choices that frequently spark public discussion about language and culture.
  • At the time of its 2018 sale from IAC to Rock Holdings, it was the 447th most trafficked website in the United States.
  • The IXL Learning acquisition in 2024 created Dictionary Media Group, a publishing and edtech conglomerate reaching more than 500 million learners annually across multiple languages.
  • Dictionary.com's closest competitor by traffic and content scope, merriam-webster.com, attracts an estimated 90 million monthly visits, making dictionary.com's 40-million-monthly-user figure a strong but competitive position within the niche.

Overview

Dictionary.com is one of the most widely used online English-language reference platforms in the world. Launched in 1995, it provides free access to a comprehensive set of language tools including word definitions, synonyms, antonyms, word origins, audio pronunciations, example sentences, slang phrases, idioms, legal terms, medical terms, and an interactive Word of the Day feature. The site has positioned itself as a trusted authority on the English language for nearly three decades, serving tens of millions of users each month across the globe.

History and Background

Dictionary.com was founded by Brian Kariger and Daniel Fierro and its domain was first registered on May 14, 1995, making it one of the earliest in-depth reference sites on the web. The two founders operated it under Lexico Publishing, the same company that launched companion sites Thesaurus.com and Reference.com. At the time of its launch, dictionary.com stood out as a pioneering digital reference resource at a time when most users still relied on printed dictionaries.

In July 2008, Lexico Publishing Group was acquired by Ask.com, then an IAC company, for a price reported to be in the $100 million range, after which the company was renamed Dictionary.com, LLC. The site remained under IAC's umbrella until 2018, when it and Thesaurus.com were sold to Rock Holdings. At the time of that sale, dictionary.com was ranked as the 447th most trafficked website in the United States by SimilarWeb. In April 2024, Rock Holdings divested both dictionary.com and Thesaurus.com to IXL Learning, the education technology company headquartered in San Mateo, California. In July 2025, the platform deleted all user accounts and discontinued its ad-free Pro subscription app.

Products and Services

Dictionary.com offers a broad suite of language and learning tools beyond basic definitions. Its primary dictionary content is built on a proprietary database derived from the Random House Unabridged Dictionary, supplemented with entries from the Collins English Dictionary, the American Heritage Dictionary, and other authoritative sources. Site editors regularly add and update entries to reflect how language evolves.

Key features and tools available on dictionary.com include:

  • Word definitions and pronunciations — Comprehensive entries with audio pronunciations, etymology, usage examples, and part-of-speech breakdowns.
  • Slang and pop culture dictionary — A dedicated section covering informal language, emoji meanings, and internet slang.
  • Word of the Day — A daily featured word designed to help users expand their vocabulary.
  • Word of the Year — An annual selection based on site-wide search trends, published since 2010.
  • Crossword solver — An interactive tool to help users solve crossword puzzle clues.
  • Mobile apps — Native apps for iOS and Android launched in April 2009, offering offline and on-the-go access to definitions, synonyms, and pronunciations.
  • Educational tools — Including flashcard apps and vocabulary-building products, particularly relevant for K–12 learners.

During the COVID-19 pandemic in 2020, dictionary.com also launched an interactive home learning platform and an online tutoring service to support families navigating remote education.

Target Audience

Dictionary.com serves a broad, general-interest English-speaking audience, with particular appeal among students, writers, educators, and working professionals. According to SimilarWeb audience data, the largest age group of visitors are 25–34 year olds, and the audience is roughly 52.8% female and 47.2% male. The site draws the largest share of its visitors from the United States, followed by India and Australia. Its audience interests skew strongly toward education and science, reflecting its core role as a language and literacy resource. Under IXL Learning's ownership, the platform has also been positioned more explicitly as a learning tool within the K–12 and lifelong learning segments.

Traffic and Popularity

Dictionary.com is one of the most visited dictionary and reference websites in the world. As of data compiled by IXL Learning at the time of its 2024 acquisition, more than 40 million people rely on dictionary.com and Thesaurus.com each month, with the platforms collectively processing more than 1.8 billion word searches annually. In 2015, the site estimated its annual word search volume at 5.5 billion, reflecting its earlier traffic peak before competition from AI-powered tools intensified.

SimilarWeb ranks dictionary.com among the top 22 most visited dictionary and encyclopedia websites globally. Its principal competitors include merriam-webster.com, cambridge.org, wiktionary.org, and collinsdictionary.com. The majority of its desktop traffic arrives through organic search (approximately 49%) and direct visits (approximately 39%), indicating strong brand recognition alongside robust search engine presence.

Ownership and Company

Dictionary.com is currently owned by IXL Learning, a private education technology company founded in 1998 and headquartered in San Mateo, California. IXL Learning operates one of the largest portfolios of language and learning platforms globally, including Rosetta Stone, Vocabulary.com, SpanishDictionary.com, ingles.com, FrenchDictionary.com, ABCya, Multiplication.com, and TeachersPayTeachers. Following the April 2024 acquisition of dictionary.com and Thesaurus.com, IXL Learning formed a division called Dictionary Media Group, which collectively reaches over 500 million learners of English, math, Spanish, French, and other subjects each year. Dictionary.com itself is based in Oakland, California.

Monetization

Dictionary.com generates revenue primarily through display advertising. The site uses Google's advertising server and header bidding technologies to facilitate ad monetization across its web properties. As a high-traffic, content-rich site with a broad and consistently returning audience, it is well-suited to programmatic advertising. Previously, dictionary.com also offered a paid Pro subscription that removed advertisements from the user experience; however, this subscription tier and its associated app were discontinued in July 2025. The site currently operates as a free, ad-supported platform.

Trust and Safety

Dictionary.com is widely regarded as a credible and safe reference resource. Its core dictionary content is derived from authoritative print sources including the Random House Unabridged Dictionary, Collins English Dictionary, and the American Heritage Dictionary, with a dedicated editorial team responsible for keeping definitions current. The platform has been operating continuously since 1995, giving it a three-decade track record. It carries no known safety concerns and is routinely used in educational settings, including by K–12 students, which further speaks to its reputation as appropriate and trustworthy content. Its ownership by IXL Learning — a well-established edtech company — reinforces its institutional credibility.

Notable Facts

  • Dictionary.com was one of the first major reference websites ever launched, going live on May 14, 1995, before most households had internet access.
  • The site has published a Word of the Year every year since 2010. Past selections include pandemic (2020), misinformation (2018), xenophobia (2016), hallucinate (2023), and demure (2024) — choices that frequently spark public discussion about language and culture.
  • At the time of its 2018 sale from IAC to Rock Holdings, it was the 447th most trafficked website in the United States.
  • The IXL Learning acquisition in 2024 created Dictionary Media Group, a publishing and edtech conglomerate reaching more than 500 million learners annually across multiple languages.
  • Dictionary.com's closest competitor by traffic and content scope, merriam-webster.com, attracts an estimated 90 million monthly visits, making dictionary.com's 40-million-monthly-user figure a strong but competitive position within the niche.