chase.com

chase.com

Last updated: April 2026
Strength 77/100
Monthly SEO Clicks ?
7.2M
vs prev month: 3.7%
Organic Keywords ?
2.5M
vs prev month: 3.5%
SEO Traffic Value ?
$54.8M
vs prev month: 2.9%
Avg. Position ?
39.2
vs prev month: 8.4%
Performance Over Time
Historical organic search data
Current Snapshot
Latest month vs previous
Page 1 Rankings
500.8K
Keywords on first page of results
Almost Page 1
222.8K
Positions 11–20, opportunity zone
Gained Clicks MTD
59.1K
Keywords with increased clicks
Lost Clicks MTD
890.4K
Keywords with decreased clicks
Domain Strength 77/100
Very strong domain authority
Keyword Movement
Ranking changes this month
Gained Ranks
417.3K
Keywords moved up
Lost Ranks
291.0K
Keywords moved down
Newly Ranked
766.9K
Entered top 100
Quick Wins
222.8K
Near page 1
Recently Entered Top 10
mortgage calculator
1.3M/mo
#10 6
zelle
420.0K/mo
#9 45
chse
44.2K/mo
#1
mansion
124.0K/mo
#4 26
Top Performing Keywords
Highest value organic rankings
2.5M total
Keyword Rank Volume Clicks Difficulty CPC Change
chase
https://www.chase.com/
#1 3.9M 635.0K 4 Easy $0.30
chase bank near me
https://www.chase.com/locator
#1 1.3M 215.0K 41 Medium
chase online
https://www.chase.com/
#1 863.0K 142.0K 13 Easy $0.91
chase bank
https://www.chase.com/
#1 784.0K 129.0K 17 Easy $0.81
chase bank near me
https://www.chase.com/
#2 1.3M 110.0K 41 Medium
chase near me
https://www.chase.com/locator
#1 520.0K 85.3K 3 Easy
chase login
https://www.chase.com/
#1 369.0K 60.5K 11 Easy $0.71
chase credit card
https://creditcards.chase.com/
#1 367.0K 60.2K 8 Easy $3.08
Keyword Ranking Distribution
Where your keywords sit in search results
500.8K
Page 1
222.8K
Almost Page 1
2.0M
Past Page 1
766.9K
Newly Ranked
163.0K
Just Made It
27.3K
Just Fell Off
Paid Search Overview
Paid search activity and budget trends
Keyword Opportunities
High-value keywords close to page 1
mortgage calculator
CPC: $1.72  ·  Vol: 1.3M
11
6 since last month
dealerships near me
CPC: $2.23  ·  Vol: 319.0K
13
chase credit card login
CPC: $0.73  ·  Vol: 251.0K
11
chase credit card login
CPC: $0.73  ·  Vol: 251.0K
12
chase credit card login
CPC: $0.73  ·  Vol: 251.0K
13
Quick Win Tip
222.8K keywords are ranking in positions 11–20. A small improvement in content quality or backlinks could push these to page 1 and significantly increase traffic.
At-Risk Keywords
Rankings that recently declined
marriott bonvoy
Vol: 231.0K/mo
Now 20
10 positions lost
jp morgan
Vol: 156.0K/mo
Now 22
18 positions lost
credit cards
Vol: 71.9K/mo
Now 13
11 positions lost
amazon store card
Vol: 120.0K/mo
Now 22
17 positions lost
banks
Vol: 75.6K/mo
Now 16
6 positions lost
Attention Needed
27.3K keywords have recently dropped out of the top 100. Review content freshness and technical SEO for these pages.
Competitor Analysis
Historical comparison with top competing domains
SEO Clicks 7.2M
Keywords 2.5M
SEO Value $54.8M
Avg. Position 39.2
SEO Clicks 4.3M
Keywords 2.4M
SEO Value $76.0M
Avg. Position 38.0

Overview

chase.com is the official online banking portal for Chase Bank, the consumer and commercial banking division of JPMorgan Chase & Co. — the largest bank in the United States by assets. The website serves as the primary digital interface through which tens of millions of customers manage their financial lives, covering everything from everyday checking and savings accounts to mortgages, auto loans, credit cards, and investment accounts. Available in both English and Spanish, chase.com is one of the most-visited banking websites in the world, reflecting the enormous scale of Chase's retail and business customer base across the United States and beyond.

History & Background

The history behind chase.com stretches back over two centuries, rooted in the institutional lineage of one of the most storied financial organizations in American history. Chase National Bank was established in 1877 in New York City by banker John Thompson, who named it in honor of his friend Salmon P. Chase, Abraham Lincoln's Secretary of the Treasury. Meanwhile, The Bank of the Manhattan Company — a foundational predecessor institution — was chartered as far back as 1799, initially to supply fresh water to lower Manhattan.

In 1955, Chase National Bank merged with The Bank of the Manhattan Company to form Chase Manhattan Bank. Decades of further consolidation followed: in 1996, Chemical Banking Corporation — itself the product of an earlier merger with Manufacturers Hanover — acquired Chase Manhattan and adopted the more prestigious Chase name. The modern-day entity took its current shape on December 1, 2000, when J.P. Morgan & Co. and The Chase Manhattan Corporation completed a landmark merger to form JPMorgan Chase & Co. The firm today is built on the foundation of more than 1,200 predecessor institutions accumulated over more than 225 years, including notable names such as Bank One, Washington Mutual, Bear Stearns, and First Republic.

Products & Services

chase.com provides digital access to a comprehensive range of personal and business financial products. Key offerings available through the website include:

  • Checking Accounts: Multiple tiers of personal checking accounts, including the flagship Chase Total Checking, with access to more than 14,000 ATMs and 5,000 branches nationwide. A debit card product for children (Chase First Banking) is also offered.
  • Savings Accounts & CDs: Standard savings accounts and Certificates of Deposit with varying interest rate terms for personal account holders.
  • Credit Cards: An extensive portfolio of personal and business credit cards featuring cash-back programs, travel rewards, and co-branded partnerships. Chase's rewards currency, Ultimate Rewards, is among the most recognized in the industry. A free credit score tool called Credit Journey is available to cardholders and non-cardholders alike.
  • Home Loans: Mortgage origination, refinancing, home equity products, and mortgage calculators, along with a dedicated education center for homebuyers.
  • Auto Financing: New and used car loans and auto refinancing through Chase Auto, complemented by a payment calculator and educational resources.
  • Investing by J.P. Morgan: Self-directed investing, managed portfolios, retirement and IRA accounts, and education planning, with the option to work with a human financial advisor.
  • Business Banking: Business checking, merchant services, small business loans, and business credit cards, supported by a dedicated business resource center.
  • Chase Travel: A travel booking portal allowing customers to redeem rewards points for flights, hotels, and experiences, plus curated travel content through The Edit.

Target Audience

chase.com serves a broad and diverse audience. Its primary users are existing Chase customers who log in to manage accounts, pay bills, transfer funds, and monitor transactions. Beyond account holders, the site also targets:

  • Prospective customers shopping for checking accounts, savings vehicles, or credit cards
  • Homebuyers and homeowners researching mortgage options and rates
  • Small business owners seeking banking, payment, and financing solutions
  • Investors looking for self-directed or advisor-assisted portfolio management
  • Travelers aiming to book trips or maximize credit card rewards

The site's Spanish-language version and mobile accessibility expand its reach to a wide demographic cross-section of the American public, and the site's scale reflects Chase's position as a bank that serves millions of people across the country.

Traffic & Popularity

chase.com is among the most-trafficked financial websites in the world. According to Similarweb data from February 2026, chase.com is ranked #1 in the Banking, Credit, and Lending category globally, and sits at approximately #123 overall among all websites worldwide. Earlier Similarweb analysis estimated that chase.com received roughly 2.2 billion visits over a 12-month period, placing it far ahead of competing U.S. bank websites such as Wells Fargo and Bank of America. The site's credit card segment alone attracted approximately 53 million visitors in the same period, the highest of any U.S. bank in that category.

Ownership & Company

chase.com is owned and operated by JPMorgan Chase Bank, N.A., the primary banking subsidiary of JPMorgan Chase & Co. — a publicly traded multinational financial services corporation listed on the New York Stock Exchange under the ticker symbol JPM. The company is headquartered at 270 Park Avenue, New York City, and is currently led by chairman and CEO Jamie Dimon, who has been at the helm since 2005. As of 2025, JPMorgan Chase reported revenues of approximately $182.4 billion, net income of around $57 billion, total assets of approximately $4.4 trillion, and a workforce of over 318,000 employees. The firm is considered the largest of the so-called "Big Four" U.S. banks and is recognized as the world's largest bank by market capitalization as of 2024.

Monetization

chase.com generates revenue as the digital front end of a full-service bank. Revenue streams include net interest income from loans and deposits, interchange fees from credit and debit card transactions, service charges on checking and savings accounts, mortgage origination and servicing fees, investment management fees through its J.P. Morgan investing products, and merchant services fees from business banking clients. Unlike many consumer websites, chase.com does not rely on advertising revenue — its monetization is entirely tied to financial products and services sold or administered through the platform.

Trust & Safety

chase.com is one of the most trusted banking websites in the United States. The platform is operated by a federally chartered bank regulated by the Office of the Comptroller of the Currency (OCC) and insured by the Federal Deposit Insurance Corporation (FDIC), meaning eligible deposits are protected up to applicable limits. The website employs a dedicated Chase Security Center, which provides resources on fraud prevention, account protection, scam awareness, and steps to report unauthorized activity. Chase also offers a suite of digital security tools including account alerts, two-factor authentication, and transaction monitoring.

While JPMorgan Chase has faced regulatory scrutiny over the years — including a 2020 settlement of over $920 million with the CFTC related to market manipulation in commodities trading — the retail banking operations on chase.com remain subject to strict consumer protection regulations. For everyday users, chase.com is considered a safe, legitimate, and highly secure platform.

Notable Facts

  • JPMorgan Chase is the largest bank in the United States by total assets, and chase.com is the consumer-facing window into that institution's vast retail operations.
  • The bank traces its institutional roots to 1799, making it one of the oldest financial lineages in American history — predating the Civil War, the Federal Reserve, and the income tax.
  • Chase National Bank was named after Salmon P. Chase, the Treasury Secretary who introduced the U.S. greenback during the Civil War era and later served as Chief Justice of the Supreme Court.
  • Chase operates over 5,000 branches and 15,000 ATMs across the United States, and the website integrates seamlessly with its mobile app, available on iOS and Android.
  • Beyond the United States, JPMorgan Chase launched Chase UK in 2021 as a digital-only bank, serving over 2.5 million British customers as of early 2025 — though that operation is accessible via chase.co.uk, not chase.com.
  • Chase provides access to exclusive sports, entertainment, and culinary experiences for cardholders through Chase Experiences, including partnerships with events like the U.S. Open and venues like Madison Square Garden and Chase Center in San Francisco.

Overview

chase.com is the official online banking portal for Chase Bank, the consumer and commercial banking division of JPMorgan Chase & Co. — the largest bank in the United States by assets. The website serves as the primary digital interface through which tens of millions of customers manage their financial lives, covering everything from everyday checking and savings accounts to mortgages, auto loans, credit cards, and investment accounts. Available in both English and Spanish, chase.com is one of the most-visited banking websites in the world, reflecting the enormous scale of Chase's retail and business customer base across the United States and beyond.

History & Background

The history behind chase.com stretches back over two centuries, rooted in the institutional lineage of one of the most storied financial organizations in American history. Chase National Bank was established in 1877 in New York City by banker John Thompson, who named it in honor of his friend Salmon P. Chase, Abraham Lincoln's Secretary of the Treasury. Meanwhile, The Bank of the Manhattan Company — a foundational predecessor institution — was chartered as far back as 1799, initially to supply fresh water to lower Manhattan.

In 1955, Chase National Bank merged with The Bank of the Manhattan Company to form Chase Manhattan Bank. Decades of further consolidation followed: in 1996, Chemical Banking Corporation — itself the product of an earlier merger with Manufacturers Hanover — acquired Chase Manhattan and adopted the more prestigious Chase name. The modern-day entity took its current shape on December 1, 2000, when J.P. Morgan & Co. and The Chase Manhattan Corporation completed a landmark merger to form JPMorgan Chase & Co. The firm today is built on the foundation of more than 1,200 predecessor institutions accumulated over more than 225 years, including notable names such as Bank One, Washington Mutual, Bear Stearns, and First Republic.

Products & Services

chase.com provides digital access to a comprehensive range of personal and business financial products. Key offerings available through the website include:

  • Checking Accounts: Multiple tiers of personal checking accounts, including the flagship Chase Total Checking, with access to more than 14,000 ATMs and 5,000 branches nationwide. A debit card product for children (Chase First Banking) is also offered.
  • Savings Accounts & CDs: Standard savings accounts and Certificates of Deposit with varying interest rate terms for personal account holders.
  • Credit Cards: An extensive portfolio of personal and business credit cards featuring cash-back programs, travel rewards, and co-branded partnerships. Chase's rewards currency, Ultimate Rewards, is among the most recognized in the industry. A free credit score tool called Credit Journey is available to cardholders and non-cardholders alike.
  • Home Loans: Mortgage origination, refinancing, home equity products, and mortgage calculators, along with a dedicated education center for homebuyers.
  • Auto Financing: New and used car loans and auto refinancing through Chase Auto, complemented by a payment calculator and educational resources.
  • Investing by J.P. Morgan: Self-directed investing, managed portfolios, retirement and IRA accounts, and education planning, with the option to work with a human financial advisor.
  • Business Banking: Business checking, merchant services, small business loans, and business credit cards, supported by a dedicated business resource center.
  • Chase Travel: A travel booking portal allowing customers to redeem rewards points for flights, hotels, and experiences, plus curated travel content through The Edit.

Target Audience

chase.com serves a broad and diverse audience. Its primary users are existing Chase customers who log in to manage accounts, pay bills, transfer funds, and monitor transactions. Beyond account holders, the site also targets:

  • Prospective customers shopping for checking accounts, savings vehicles, or credit cards
  • Homebuyers and homeowners researching mortgage options and rates
  • Small business owners seeking banking, payment, and financing solutions
  • Investors looking for self-directed or advisor-assisted portfolio management
  • Travelers aiming to book trips or maximize credit card rewards

The site's Spanish-language version and mobile accessibility expand its reach to a wide demographic cross-section of the American public, and the site's scale reflects Chase's position as a bank that serves millions of people across the country.

Traffic & Popularity

chase.com is among the most-trafficked financial websites in the world. According to Similarweb data from February 2026, chase.com is ranked #1 in the Banking, Credit, and Lending category globally, and sits at approximately #123 overall among all websites worldwide. Earlier Similarweb analysis estimated that chase.com received roughly 2.2 billion visits over a 12-month period, placing it far ahead of competing U.S. bank websites such as Wells Fargo and Bank of America. The site's credit card segment alone attracted approximately 53 million visitors in the same period, the highest of any U.S. bank in that category.

Ownership & Company

chase.com is owned and operated by JPMorgan Chase Bank, N.A., the primary banking subsidiary of JPMorgan Chase & Co. — a publicly traded multinational financial services corporation listed on the New York Stock Exchange under the ticker symbol JPM. The company is headquartered at 270 Park Avenue, New York City, and is currently led by chairman and CEO Jamie Dimon, who has been at the helm since 2005. As of 2025, JPMorgan Chase reported revenues of approximately $182.4 billion, net income of around $57 billion, total assets of approximately $4.4 trillion, and a workforce of over 318,000 employees. The firm is considered the largest of the so-called "Big Four" U.S. banks and is recognized as the world's largest bank by market capitalization as of 2024.

Monetization

chase.com generates revenue as the digital front end of a full-service bank. Revenue streams include net interest income from loans and deposits, interchange fees from credit and debit card transactions, service charges on checking and savings accounts, mortgage origination and servicing fees, investment management fees through its J.P. Morgan investing products, and merchant services fees from business banking clients. Unlike many consumer websites, chase.com does not rely on advertising revenue — its monetization is entirely tied to financial products and services sold or administered through the platform.

Trust & Safety

chase.com is one of the most trusted banking websites in the United States. The platform is operated by a federally chartered bank regulated by the Office of the Comptroller of the Currency (OCC) and insured by the Federal Deposit Insurance Corporation (FDIC), meaning eligible deposits are protected up to applicable limits. The website employs a dedicated Chase Security Center, which provides resources on fraud prevention, account protection, scam awareness, and steps to report unauthorized activity. Chase also offers a suite of digital security tools including account alerts, two-factor authentication, and transaction monitoring.

While JPMorgan Chase has faced regulatory scrutiny over the years — including a 2020 settlement of over $920 million with the CFTC related to market manipulation in commodities trading — the retail banking operations on chase.com remain subject to strict consumer protection regulations. For everyday users, chase.com is considered a safe, legitimate, and highly secure platform.

Notable Facts

  • JPMorgan Chase is the largest bank in the United States by total assets, and chase.com is the consumer-facing window into that institution's vast retail operations.
  • The bank traces its institutional roots to 1799, making it one of the oldest financial lineages in American history — predating the Civil War, the Federal Reserve, and the income tax.
  • Chase National Bank was named after Salmon P. Chase, the Treasury Secretary who introduced the U.S. greenback during the Civil War era and later served as Chief Justice of the Supreme Court.
  • Chase operates over 5,000 branches and 15,000 ATMs across the United States, and the website integrates seamlessly with its mobile app, available on iOS and Android.
  • Beyond the United States, JPMorgan Chase launched Chase UK in 2021 as a digital-only bank, serving over 2.5 million British customers as of early 2025 — though that operation is accessible via chase.co.uk, not chase.com.
  • Chase provides access to exclusive sports, entertainment, and culinary experiences for cardholders through Chase Experiences, including partnerships with events like the U.S. Open and venues like Madison Square Garden and Chase Center in San Francisco.